At PURINA Pro Plan, we explore the power of nutrition to help pets reach their full potential. Our broad range of formulas are adapted to meet the nutritional needs of pets across different life stages and lifestyles.
How do we do it? Our team is 500 scientists strong, with behaviorists, nutritionists, and veterinarians all working together to find the right answer for your pets. So every product includes the very best in nutritional expertise from PURINA, to help pets all over the world.
We've made breakthroughs on pet foods that reduce allergens, extend life, and promote mental sharpness. With each discovery, we help owners and pets live better lives together. But our work is never done. We'll never stop exploring new ways to support pets, and Pro Plan will continue to redefine the limits of pet nutrition.
Pioneering pet nutrition
No matter what care your pet needs, a Pro Plan diet can help support your pet at any lifestage. Our focus on science-based nutrition has helped develop new products that boost many aspects of your pet's health. As they age, PURINA Pro Plan supports cognition and digestion as the years pass.
The PURINA Pro Plan team continues to innovate to make sure we cater to a broad range of diets, adapted to the specialized nutritional needs of pets at different ages and lifestyles.
Pro Plan your pet's nutrition
Explore the options
Pro Plan for your dogGet the specialized nutrition your dog needs. Pro Plan has a range of wet and dry dog food, designed to help your dog be their best.
Pro Plan for your catPro Plan offers a range of dry and wet cat food formulas – all packed with the high-quality nutrition your cat needs to thrive at every stage of life.
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The history of Pro Plan
Pro Plan is born
Pro Plan launched in the US, using a new manufacturing process developed in-house at Purina allowing real meat to be the #1 ingredient. PURINA Pro Plan was also the first brand to be exclusively sold at independent pet stores, pet superstores, feed stores and veterinarians.
The Pro Plan range grows
Pro Plan's geographic expansion
Linking science and nutrition
Best in Show
PURINA Veterinary Diets joins with PURINA Pro Plan
Pro Plan Bright Mind
Using a blend of enhanced botanical oils and medium-chain triglycerides (MCTs), PURINA Pro Plan Bright Mind is a special formula designed to improve older dogs' cognitive health and quality of life. This breakthrough is followed in 2017 with Pro Plan Prime Plus, another innovative formula that improves and extends the lives of cats.
The pet food of champions
In 2016, 98 of the top 100 all-breed champion show dogs in the U.S. are fed PURINA Pro Plan, setting a new record for the brand's performance. PURINA Pro Plan continues to be fed by top breeders today.
The first allergen-reducing cat food
PURINA Pro Plan LiveClear is the first and only cat food that reduces the allergens in cat hair and dander allowing cats and owners to get closer than ever before.