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Find the perfect pet food plan

At PURINA Pro Plan, we explore the power of nutrition to help pets reach their full potential. Our broad range of formulas are adapted to meet the nutritional needs of pets across different life stages and lifestyles. 

How do we do it? Our team is 500 scientists strong, with behaviorists, nutritionists, and veterinarians all working together to find the right answer for your pets. So every product includes the very best in nutritional expertise from PURINA, to help pets all over the world.

We've made breakthroughs on pet foods that reduce allergens, extend life, and promote mental sharpness. With each discovery, we help owners and pets live better lives together. But our work is never done. We'll never stop exploring new ways to support pets, and Pro Plan will continue to redefine the limits of pet nutrition.

Cat licking himself
Purina pro plan for cats
Woman hugging a cat
Woman hugging a cat
Woman hugging a cat
Two dogs playing with a ball

Pro Plan your pet's nutrition

Explore the options

  • Pro Plan for your dog
    Get the specialized nutrition your dog needs. Pro Plan has a range of wet and dry dog food, designed to help your dog be their best.
    Purina pro plan for dogs
  • Pro Plan for your cat
    Pro Plan offers a range of dry and wet cat food formulas – all packed with the high-quality nutrition your cat needs to thrive at every stage of life.
    Purina pro plan for cats

Looking for product information?

Find product information, nutrition information and purchase locations on your local PURINA Pro Plan website:

The history of Pro Plan

1986
1990
1995
2000s
2011
2015
2015
2016
2020
Today
Pro Plan Product dispenser
1986

Pro Plan is born

Pro Plan launched in the US, using a new manufacturing process developed in-house at Purina allowing real meat to be the #1 ingredient. PURINA Pro Plan was also the first brand to be exclusively sold at independent pet stores, pet superstores, feed stores and veterinarians.

Pro Plan booklet
1990

The Pro Plan range grows

Pro Plan created a wide range of formulas to provide nutrition solutions for different life stages, breed sizes, and special needs throughout the 1990s and 2000s Pro Plan continues to innovate by adding new proteins as the #1 ingredient, including turkey, beef, lamb and salmon.
Article about Pro Plan in the magazine
1995

Pro Plan's geographic expansion

Pro Plan expanded outside of the US to regions across the globe including Canada, Europe, Latin America and Asia.
Pro Plan booklet
2000s

Linking science and nutrition

Pro Plan introduces new products based on PURINA's extensive nutritional research including molecular nutrition. Scientific advancements include adding DHA and omega-3 fatty acids to puppy formulas to promote brain health, unique formulations to meet the specific nutritional needs of indoor cats, and renovations to the Performance line to improve dogs' strength and endurance.
Westminster Championship banner
2011

Best in Show

Pro Plan becomes the official pet food sponsor of the Westminster Kennel Club All Breed Dog Show. Since 1948, the Dog Show is the longest nationally televised live dog show.
Pro Plan booklet
2015

PURINA Veterinary Diets joins with PURINA Pro Plan

PURINA Veterinary Diets was officially renamed to Pro Plan Veterinary Diets.
Pro Plan Bright Mind
2015

Pro Plan Bright Mind

Using a blend of enhanced botanical oils and medium-chain triglycerides (MCTs), PURINA Pro Plan Bright Mind is a special formula designed to improve older dogs' cognitive health and quality of life. This breakthrough is followed in 2017 with Pro Plan Prime Plus, another innovative formula that improves and extends the lives of cats.

Pro Plan booklet
2016

The pet food of champions

In 2016, 98 of the top 100 all-breed champion show dogs in the U.S. are fed PURINA Pro Plan, setting a new record for the brand's performance. PURINA Pro Plan continues to be fed by top breeders today.

Pro Plan product
2020

The first allergen-reducing cat food

PURINA Pro Plan LiveClear is the first and only cat food that reduces the allergens in cat hair and dander allowing cats and owners to get closer than ever before.

Woman feeding dog
Today

Innovation never ends

Today, Pro Plan continues looking for the next life-changing innovation to improve the health of dogs and cats around the world.

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