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Our business strategy

Puppy eating from bowl beside child and Purina ONE dog food in a modern kitchen

 

Nestlé is the Good food, Good life company. Through our focus on nutrition, health and wellness, we strive to unlock the power of food and beverages to enhance quality of life for everyone, today and for generations to come. Creating shared value for our stakeholders and shareholders alike is a fundamental part of our long-term strategy.

We aim to achieve sustainable, profitable growth, returning to organic growth of 4% plus in a normal operating environment, with an underlying trading operating profit margin of 17% plus. To deliver this strategy, we are focused on several strategic priorities.

 

Nestlé’s strategic priorities

Smarties Smarties

Our portfolio is a competitive advantage, and we aim to grow market share and lead in all of our businesses. We take an unbiased, data-driven approach to ensuring we have a winning portfolio. Our focus is on our businesses of Coffee, Petcare, Nutrition and Food & Snacks.

Nescafé concentrate Nescafé concentrate

We are accelerating real internal growth by prioritizing our investments across our growth platforms and by upgrading and connecting our consumer insights, innovation and marketing capabilities.

Factory worker Factory worker

We are simplifying our organizational structure and enhancing local accountability. Our goal is to become a leaner, more agile and digitally enabled organization. By generating efficiencies, we aim to achieve CHF 3.0 billion in cost savings by the end of 2027.

Mother and daughter playing Mother and daughter playing

We are taking further action to reduce our working capital and optimize our capital expenditures. We regularly review smaller, non-core assets to drive focus and unlock value.

Athletes drinking Milo Athletes drinking Milo

We are fostering a culture focused on performance, where winning is recognized and rewarded. We value speed over perfection, collaboration over consensus, courage over comfort and learning over experience. Compensation and personal progression are driven by performance and achievement.