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Our business strategy

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Our purpose is unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To achieve this, we pursue growth through rapid innovation, operational efficiency, and disciplined resource and capital allocation.

We have products for people at all life stages that can be consumed as part of a balanced diet. We want to contribute to people's health through nutrition and aim to help people of all ages live better.


Our value-creation model

Boy drinking Nido milk Boy drinking Nido milk

We maintain a diversified portfolio, both in terms of geography and category. Our agility and cultivation of global, regional and local brands contribute to long-term financial performance. Our aim is to sustain a mid single-digit organic growth rate through rapid innovation, market share gains and portfolio management.

Purina factory worker Purina factory worker

We fuel growth by managing our costs and constantly improving operational efficiency - at all levels of the business. By doing so, we are able to free up resources for reinvestment in product innovation, brand building, digitalization and sustainability initiatives, while creating value for our shareholders.

Woman playing with child Woman playing with child
Our priorities are to invest in the long-term growth and development of our business, while increasing shareholder returns and creating shared value. Investing for the long term includes R&D investment, brand support and capital expenditure into our factories to support organic profitable growth.

Our strategy in action

  • Our trusted brands

    We have more than 2,000 brands, from global icons to local favorites. Over 30 of our trusted brands, including Maggi, Milo and Nido, generate over CHF 1 billion each in annual sales at the retail level. We partner with customers across the retail landscape to adapt our product portfolio and channel strategies, leveraging our global brands to customize new products for local tastes and preferences.

  • Innovation

    Building a pipeline of highly differentiated innovations, while rapidly testing and launching new ideas, fuels our growth. Our focus is on delivering tasty, nutritious, affordable and sustainable products by anticipating growing trends and meeting people's diverse evolving needs and preferences, while investing in solutions with an improved environmental footprint.

  • Affordable, accessible nutrition

    Our offering of affordable, accessible products aims to provide lower-income consumers with high-quality food products that deliver nutritional value at an affordable cost and in an appropriate format. Most of our affordable and accessible products are fortified with at least one of the 'big four' micronutrients: iron, iodine, vitamin A and zinc.

  • Premium products

    Across our product categories, we bring distinctive and value-added innovations to market, fueled by creative exploration, consumer insight, pioneering nutrition science and culinary excellence. These innovations help to reinforce the relevance of our brands and translate into opportunities for category growth.

  • Accelerated digitalization

    We are building a seamless consumer experience and channel-less commerce system, unlocking valuable data across geographies and categories. E-commerce is a priority, across all markets and categories. Artificial intelligence and remote assistance are allowing us to be more agile and flexible in our manufacturing sites and supply chains – increasingly important in today’s world.

  • Creating Shared Value

    We build for the long term, act with focus and combine global resources with local know-how to create value for both society and our shareholders at a meaningful scale. Our commitment to creating shared value is illustrated by our progress toward net zero greenhouse gas emissions, regenerative agriculture, 100% deforestation-free supply chains, sustainable packaging and improved nutrition in our portfolio.

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