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A taste of Italian passion

Nothing brings people together better than Baci Perugina, a chocolate founded on passion and tradition.

Created in 1922, this Italian icon is instantly recognized around the world. Everyone loves the rich chocolate-hazelnut filling, the whole hazelnut on top, and the double coating of dark chocolate. Of course, the famous Baci love note is a legend in its own right, along with the elegant star-covered foil.

Express your feelings with Baci – a gesture full of joy.

Cocoa farmers

Simple elegance

The main Baci recipe is unchanged since 1922 - we will always use the same eight carefully chosen quality ingredients, crafted with love in Italy.

Today, the cocoa sourced to produce every Baci is Rainforest Alliance certified and part of the Nestlé Cocoa Plan. This is chocolate made with love for people and the planet. It is how we spread joy all over the world, not just with the unwrapping of our famous foil, but by supporting farming communities.

 

Looking for product information?

Find product information, nutrition information and purchase locations on your local Baci Perugina website:
 

The story of a legend

1877
1922
1924
1927
1939
1968
1981
2003
2011
2014
2015
2018
2022
1877

A creative legend enters the world

Luisa Spagnoli was born to a local family in Perugia. In an era when female entrepreneurs were almost unheard of, she created two successful businesses: a clothing company, and the Perugina chocolate factory.
1922

Luisa creates the famous recipe

After carefully kneading hazelnut grains, Luisa Spagnoli adds a whole hazelnut then covers her creation with dark chocolate. She calls it 'Cazzoto' as the shape resembles a punch… soon to become a kiss.
1924

Baci is born

Luisa changes the name to Baci and commissions a new look. The silver wrapping with blue writing and love note is the work of Federico Seneca, Perugina's Art Director. His inspiration? Hayez's painting, 'Il Bacio'.
1927

A huge success

In just five years, the Perugina factory creates one hundred million Baci chocolates.
1939

From Perugia to New York

Baci Perugina becomes an Italian star in the United States of America, when Perugina opens on New York's prestigious Fifth Avenue.
1968

Seeing stars

The elegant silver Baci Perugina wrapper is enriched with blue stars - already an integral part of the love note since 1940.
1981

Baci Perugina's Tube

Alongside the classic Baci Perugina boxes, a new tube pack makes for the perfect gift.
2003

The world's biggest Baci

Our pastry team spends 1,000 hours making a Baci measuring 2.15m high, 7.26m wide and weighing 5,980kg - and enters the Guinness Book of Records.
2011

Dressed in white

The world discovers a new flavor of Baci, coated in pure white chocolate.
2014

Baci Milk Chocolate

The classic inner core of hazelnut grains, cocoa, and a whole, crunchy hazelnut. But this time covered with velvety milk chocolate.
2015

Baci Extra Dark

For lovers of dark chocolate, we created 70% dark chocolate Baci, with a double coating for moments of pure and intense pleasure.
2018

A new look

The full Baci range welcomes a refreshed brand and packaging. The recipe? It's still the classic Baci taste - unchanged since 1922.
2022

One hundred years of Baci

Baci celebrates its 100th anniversary.

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