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A taste of Italian passion

Nothing brings people together better than Baci Perugina, a chocolate founded on passion and tradition.

Created in 1922, this Italian icon is instantly recognized around the world. Everyone loves the rich chocolate-hazelnut filling, the whole hazelnut on top, and the double coating of dark chocolate. Of course, the famous Baci love note is a legend in its own right, along with the elegant star-covered foil.

Express your feelings with Baci – a gesture full of joy.

Friends eat Baci
Baci range on plate
Baci unwrapped
Baci unwrapped
Baci unwrapped
Cocoa farmers
 

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The story of a legend

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1877
1922
1924
1927
1939
1968
1981
2003
2011
2014
2015
2018
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Luisa Spagnoli
1877

A creative legend enters the world

Luisa Spagnoli was born to a local family in Perugia. In an era when female entrepreneurs were almost unheard of, she created two successful businesses: a clothing company, and the Perugina chocolate factory.
Baci birthplace 1922
1922

Luisa creates the famous recipe

After carefully kneading hazelnut grains, Luisa Spagnoli adds a whole hazelnut then covers her creation with dark chocolate. She calls it 'Cazzoto' as the shape resembles a punch… soon to become a kiss.
Baci old wrapper
1924

Baci is born

Luisa changes the name to Baci and commissions a new look. The silver wrapping with blue writing and love note is the work of Federico Seneca, Perugina's Art Director. His inspiration? Hayez's painting, 'Il Bacio'.
Baci old packaging in 1927
1927

A huge success

In just five years, the Perugina factory creates one hundred million Baci chocolates.
Baci Perugina store in New York
1939

From Perugia to New York

Baci Perugina becomes an Italian star in the United States of America, when Perugina opens on New York's prestigious Fifth Avenue.
Baci stars 1968
1968

Seeing stars

The elegant silver Baci Perugina wrapper is enriched with blue stars - already an integral part of the love note since 1940.
Baci tubes
1981

Baci Perugina's Tube

Alongside the classic Baci Perugina boxes, a new tube pack makes for the perfect gift.
Biggest Baci Perugina
2003

The world's biggest Baci

Our pastry team spends 1,000 hours making a Baci measuring 2.15m high, 7.26m wide and weighing 5,980kg - and enters the Guinness Book of Records.
Baci white chocolate
2011

Dressed in white

The world discovers a new flavor of Baci, coated in pure white chocolate.
Baci milk chocolate
2014

Baci Milk Chocolate

The classic inner core of hazelnut grains, cocoa, and a whole, crunchy hazelnut. But this time covered with velvety milk chocolate.
Baci extra dark chocolate
2015

Baci Extra Dark

For lovers of dark chocolate, we created 70% dark chocolate Baci, with a double coating for moments of pure and intense pleasure.
Baci range
2018

A new look

The full Baci range welcomes a refreshed brand and packaging. The recipe? It's still the classic Baci taste - unchanged since 1922.
Baci 100 years anniversary
2022

One hundred years of Baci

Baci celebrates its 100th anniversary.

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