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A simple, joyful treat

Launched in 1936, Milkybar has been popular in the UK and Ireland for generations. In fact, Milkybar is the UK's No.1 white chocolate brand. It's a firm favorite in Continental Europe and Latin America too, where it's known as Galak.

The goodness of real milk takes center stage in this smooth white chocolate. And you won't find any artificial colors, flavors or preservatives.

Milkybar's natural ingredients and famously creamy texture make it the chocolate of choice for families around the world.

Cocoa fruit

Sustainability first

Milkybar is using sustainably sourced cocoa.

Under the Nestlé Cocoa Plan, Nestlé is working with the Rainforest Alliance to support the livelihoods of cocoa farmers, encourage more sustainable practices, and improve the quality of our cocoa. 

 

Looking for product information?

Find product information, nutrition information and purchase locations on your local Milkybar website:
 

The Milkybar story

1936
1961
1987
1989
2000s
2007
2010s
Today
1936

The discovery of white chocolate: Milkybar is born

The staff in the Nestlé kitchen add cocoa butter to a batch of Nestrovit - a vitamin-enriched condensed milk for children. Their aim was to make a solid tablet form of the milk. Instead, they invented white chocolate.

Nestlé realizes it can make non-medicinal versions of Nestrovit. And so, Milkybar is born.

1961

"The Milkybars are on me"

An icon is introduced to our screens as the Milkybar Kid makes his first TV appearance. Milkybar becomes the snack everyone wants to try.
1987

Milky goodness in buttons

Milkybar Buttons launch as the UK's first entirely white chocolate drop. And with the Milkybar Kid as circus ringmaster, he takes charge of a machine turning Milkybars into Milkybar Buttons.

1989

More ways to enjoy Milkybar

Milkybar Raisins are born, alongside seasonal products such as advent calendars and Easter eggs.
2000s

New to the Milkybar family

As the market grows, so do the Milkybar products. The 2000s see the launches of Milkybar Choo, Milkybar Munchies, Milkybar Sharing Block, and Milkybar White Moments.

2007

Natural goodness

A new and improved Milkybar recipe arrives - now made only from natural, simple ingredients.
2010s

More Milkybars

Milkybar Giant Buttons become an instant favorite, while Milkybar Raisin and Milkybar with Biscuit introduce some tasty new textures.

Today

Loved by kids and adults everywhere

Milkybar is more popular than ever, with over 1.9 billion Milkybar Buttons sold in the UK every year.

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