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ONE visibly healthy pet

PURINA ONE pet food combines high-quality ingredients with the latest innovations in nutritional science. From day ONE of feeding your pet PURINA ONE, you can expect to see positive changes in bright eyes, shiny coat, and more.

We know that every pet has their own unique needs based on lifestyle, life stage or special dietary restrictions. The PURINA ONE range provides everything you need to keep your pet healthy and happy, no matter what.

Our natural dog and cat food formulas use only the best ingredients with added vitamins, minerals, and nutrients - so you know your pet is getting the best formula for them.

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The history of PURINA ONE

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1987
1991
1997
1998
2006
2012
2013
Today
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Purina One coupon
1987

Welcome PURINA ONE

PURINA ONE dog food launched in the US as the first grocery brand offering formulas to match the nutritional value of growing specialty diets.
Purina One advertising booklet
1991

We support cats

PURINA ONE expanded to include cat food and a full line of life stage and lifestyle products for both cats and dogs.
Purina One advertising booklet
1997

Start of PURINA ONE challenge

Beginning as a 60-day challenge campaign, PURINA encouraged pet owners to see how PURINA ONE's science and nutrition deliver enhanced results for their pet. This was later reduced to 30 days in 2002, finally evolving to the 3 week or 28-day challenge today.

World map
1998

Going global

PURINA ONE launched across Europe, Australia, New Zealand, Japan and other parts of Asia.
Purina One product
2006

New wet food range

PURINA ONE wet cat food was introduced in Europe to build on our range of pet food formulas. A year later, PURINA ONE Wholesome Entrees debuts as the brand's first line of canned dog foods.
Purina One products
2012

Wet cat food reaches the US

PURINA ONE wet cat food was brought to the US and quickly became a popular choice for cat owners.
Purina One product
2013

A more natural diet

We launched True Instinct for dogs in the US. Crafted to be a pet food closer to what nature intended, it's made with real meat and other natural ingredients, with added vitamins, minerals, and nutrients. True Instinct recipes include novel ingredients such as sweet potatoes, venison, bison and duck.
Cat eating
Today

Continuing to innovate

PURINA ONE continues to deliver nutritious and innovative products, with visible benefits for the health of pets.

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