Breakfast cereals
We make breakfast better.
Our extensive range of delicious and nutritious whole-grain cereals is loved by generations of families around the world.
Start your day with Nestlé Breakfast Cereals!
Our purpose: We make breakfast better
At Nestlé Breakfast Cereals, we're dedicated to creating convenient, tasty, and nutritious cereal options for breakfast. That means a continuous commitment to improving our most-loved recipes and finding new favorites. More than 90% of our breakfast cereal portfolio has whole grain as the number one ingredient*, and they are packed with essential nutrients.
We know our consumers have different palates and preferences, which is why we offer a wide range of breakfast cereals with different tastes, shapes, textures, and levels of sweetness for you to choose from.
Nestlé Breakfast Cereals are made by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills founded in 1990. We make more than 100 different breakfast cereals across over 40 brands – giving everybody an option for a delicious, convenient, and nutritious breakfast. Whether you’re looking to start the day with a chocolatey taste like Nesquik Cereal or a bowl of plain flakes like Fitness, we have the breakfast cereal for you.
* Whole grain is the number one ingredient in 90% of all our breakfast cereals, and this number rises to more than 95% for our breakfast cereals for children and teenagers (2024).
A nutritious start to any day
As part of our purpose to make breakfast better, our teams have been working for more than two decades to improve our recipes: increasing the amount of whole grain and fiber, reducing the amount of sugar and salt, and removing artificial colors and flavors from our recipes. All while keeping the same great taste!
At Nestlé Breakfast Cereals, we care for our grains. That’s why we have long been committed to making whole grain a main ingredient in many of our cereals.
So, whenever you see the distinctive Nestlé green banner with the whole grain tick on our packs, you can be sure it contains at least 8 grams of whole grain per 30 g serving.
A journey to a sustainable business
We want to make breakfast better while creating a positive impact on the world around us. This means innovating and improving everything we do – from how we source ingredients, to how we make our products, to the way we work.
We believe we have a responsibility towards the people who buy and enjoy our products, the communities in which we live and work, and the natural resources on which our business depends. To support this commitment, we are implementing a range of initiatives across our value chain, including programs that promote more resilient agricultural practices and actions to improve operational efficiency.
