Breakfast Cereals
We make breakfast better.
Our extensive range of delicious and nutritious whole-grain cereals are loved by generations of families around the world.
Start your day with Nestlé Breakfast Cereals!
Our purpose: to make breakfast better, everyday
At Nestlé Breakfast Cereals, we're dedicated to creating convenient, tasty and nutritious cereal options for breakfast. That means a continuous commitment to improving our most loved recipes and finding new favorites. Our breakfast cereals have whole grain as no. 1 ingredient*, and are packed with essential nutrients.
We know our consumers have different palates and preferences, that’s why we offer a wide range of breakfast cereals with different tastes, shapes, textures and levels of sweetness, for you to choose.
Nestlé Breakfast Cereals are made by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills founded in 1990. We make more than 100 different breakfast cereals across +40 brands - giving everybody an option for a delicious, convenient, and nutritious breakfast. Whether you’re looking to start the day with a chocolatey taste like NESQUIK Cereal or a bowl of plain flakes like FITNESS, we have the breakfast cereal for you.
* Whole grain is the number one ingredient in 90% of all our breakfast cereals, and this number rises to 99% our for children and teenagers breakfast cereals (2024).
A nutritious start to any day
As part of our purpose to make breakfast better, our teams have been working for more than two decades on improving our recipes: increasing the amounts of whole grain and fiber, reducing the amount of sugar and salt and removing artificial colors and flavors from our recipes. All while keeping the same great taste!
At Nestlé Breakfast Cereals, we care for our grains, that’s why we were the first major global cereal company to commit to making whole grain a main ingredient in our cereals. So, whenever you see the distinctive Nestlé green banner with the whole grain tick on our packs, you can be sure it contains at least 8 grams of whole grain per 30g serving
A journey to a sustainable business
We want to make breakfast better while creating a positive impact on the world around us. This means innovating and improving everything we do - from how we source ingredients, to how we make our products, to the way we work.
We believe we have a responsibility towards the people who buy and eat our products, the communities in which we live and work, and the planet. We want to nurture and look after all four and our 2050 Net-Zero Roadmap is an important part of that commitment.
Our approach to reaching net zero spans five key areas: sourcing ingredients, transforming the product portfolio, evolving packaging, moving toward cleaner operations, and driving towards cleaner logistics.
