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We make breakfast better.
Our extensive range of delicious and nutritious whole-grain cereals are loved by generations of families around the world.
Start your day with Nestlé Breakfast Cereals!

Our purpose: to make breakfast better, everyday

At Nestlé Breakfast Cereals, we're dedicated to creating delicious, nutritious cereal options for breakfast. That means a continuous commitment to improving our most loved recipes and finding new favorites. Our tasty cereals have whole grain as no. 1 ingredient*, and are packed with essential nutrients.

We know our consumers have different palates and preferences, that’s why we offer a wide range of breakfast cereals with different tastes, shapes, textures and levels of sweetness, for you to choose.

Nestlé Breakfast Cereals are made by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills founded in 1990. We make more than 100 different cereals - giving everybody an option for a delicious, convenient, and nutritious breakfast. Whether you’re looking to start the day with a chocolatey taste like Nesquik Cereal or a bowl of plain flakes like Fitness, we have the breakfast cereal for you.

* 91% of our cereal products and 99% of our cereal products aimed at kids and teens have whole grains as the number one ingredient (2022).

Mother and son having breakfast
Father and son having breakfast
wheat field