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Connecting through our brands

Our broad portfolio of more than 2 000 brands, from global icons to local favorites, are enjoyed by people around the world.
POWDERED AND LIQUID BEVERAGES
Perfecting the world's favorite beverages
Our Powdered and Liquid Beverages category includes our coffee, cocoa and malt beverage businesses. This category features iconic coffee brands Nescafé, Nespresso and Starbucks, plus the world's most popular chocolate malt beverage, Milo.
At a glance
24.6
Sales (in CHF billion)
20.0%
UTOP margin
26.9%
Percentage of Nestlé's sales
Starbucks Iced Coffee Blend
Starbucks Iced Coffee Blend enables cold coffee lovers in the US and Canada to easily make delicious café-style Signature Black or Vanilla iced coffee at home, using K-cup pods.
Nescafé Ready to Drink
Launched in Brazil and the Middle East, Nescafé Ready to Drink offers consumers three great-tasting options for a refreshing cold coffee experience wherever and whenever they desire it.
Milo Pro
Launched in Australia for active teenagers who seek high-protein beverages with great taste, Milo Pro delivers 15 grams of protein per serving when prepared with milk.
Nespresso Coffee+
The expanded Nespresso Coffee+ range now offers four enhanced options for consumers: Melozio Boost and Stormio Boost with extra caffeine, Vivida with B12 and Ginseng Delight with ginseng extract.
Pursuing opportunities to deliver on flavored
Consumers, particularly the younger generation, are seeking new and exciting coffee experiences that go beyond the traditional cup. Unlocking this significant opportunity, Nestlé has been at the forefront of innovation to supply coffee enthusiasts with the flavors they crave.
We are taking advantage this opportunity by catering to consumer flavor preferences across our iconic coffee brands. Just this past year we unveiled several new Nescafé, Nespresso and Starbucks flavored coffee products.
>7% Starbucks by Nespresso original line capsule sales are flavored
These latest launches illustrate Nestlé’s dedication to developing coffee innovations that attract and engage new and existing consumers.
Nestlé launched its first flavored soluble Nescafé coffees in 2024. Two flavors – Rich Caramel and Smooth Hazelnut – launched in Europe under the Nescafé Classic brand, and can be consumed hot or cold. In the UK, Rich Caramel and Smooth Vanilla are available under the Nescafé Gold label for a perfectly balanced cup of flavored hot coffee, with a touch of sweetness without added sugar. And Nescafé Clásico in Mexico now offers Vanilla, Chocolate and Hazelnut.
In March, we launched the Nespresso Maple Pecan seasonal flavor with incredible success. We brought it back in September at the request of our consumers, making it a new autumnal favorite. Also, the Starbucks by Nespresso Smooth Caramel and Creamy Vanilla coffee capsules received rave reviews and were awarded 2024 Produit de l’Année (product of the year) in France.
Nescafé Gold Rich Caramel and Smooth Vanilla
PETCARE
Caring for pets and people
Our PetCare business delivers life-changing nutrition for pets that helps them thrive. Purina is guided by science and driven by passion to enrich the lives of pets, the people who love them and the planet we all share.
At a glance
18.9
Sales (in CHF billion)
21.6%
UTOP margin
20.7%
Percentage of Nestlé's sales
Felix Megamix
The leading Felix brand continues to expand to new regions, launching across Latin America in 2024 with a new, unique formula that combines seven proteins.
Gourmet Nature's Creations
This new line of delectable recipes for cats is inspired by nature and features high-quality selected natural ingredients rich in beef, lamb, poultry or fish, garnished with vegetables.
Purina One True Instinct
Fueling continuous growth of the Purina One brand, the new Purina One True Instinct Lean Muscle Support keeps dogs active and healthy by optimizing protein for lean body mass.
Purina Pro Plan Veterinary Supplements
Purina Pro Plan Veterinary Supplements expanded its range with canine Multi Care, offering a daily chew combining three multi-active blends to proactively support skin, immune and gut health in dogs.
Delivering insights and solutions for cat owners
Cat owners want new ways to see into the world of their mysterious feline companions and would like reassurance that they are doing the best for their pets. Purina developed the Petivity Smart Litterbox Monitor to help them personalize diet and supplement choices.
The litter box is a window into cat well-being, since changes in behavioral or physical health can manifest as changes in litter box patterns. Cats often mask their symptoms, making it challenging for people to notice these early indicators of health issues.
>70% growth in sales of Pro Plan Vital Systems in 2024
The Petivity Smart Litterbox Monitor supports owners in caring for their cats and serves as a tool for us to develop innovative nutritional solutions.
The Petivity Smart Litterbox Monitor provides a glimpse into cat behavior that helps owners proactively manage the health of their cats. The monitor sits under the existing litter box to passively track fluctuations in weight and elimination patterns using proprietary AI. It can even identify individual cats within multi-cat households. The monitor provides user-friendly data and information that pet owners can take to veterinarians to help diagnose health issues.
In addition to signaling potential health issues, the Petivity Smart Litterbox Monitor uses cat profiles and real-time data to offer personalized nutritional recommendations. Cat owners are then empowered to personalize diet and supplements based on unique needs. Purina offers several nutritional solutions, including Pro Plan Hydra Care to promote hydration and Pro Plan Vital Systems for overall health.
Petivity App on mobile phone
NUTRITION AND HEALTH SCIENCE
Optimizing health through nutrition
Our nutrition business provides science-based products and solutions for mothers, babies and children. Our Nestlé Health Science business supports healthier lives by offering an extensive portfolio of science-based consumer care and medical nutrition.
At a glance
15.1
Sales (in CHF billion)
19.9%
UTOP margin
16.6%
Percentage of Nestlé's sales
Wyeth illuma
Wyeth illuma ready-to-feed is the first liquid infant formula in mainland China that contains human milk oligosaccharides (HMOs), known for their wide-ranging benefits, such as improved immunity and gut health.
S-26
Now rolled out across Asia, Greater China and Latin America, S-26 with new Nutrilearn Connect offers a distinct nutrient blend clinically shown to increase myelination for brain development.
Nature’s Bounty Optimal Solutions
Newly available as gummies, the popular Nature’s Bounty Optimal Solutions Hair Growth featuring Advanced Hair Complex is clinically shown to help grow thicker, fuller hair in three months.
Vital Proteins
The B Corp certified brand is transitioning its best-selling collagen peptides in the United States from plastic packaging to an 80% paperboard canister made from fibers from FSC-certified forests.
Supporting patients with special nutritional requirements
Up to 40% of malnourished patients give up on their oral nutritional supplement because of inability to tolerate large fluid volumes or taste fatigue. Resource Ultra+ is a new range of groundbreaking oral nutritional supplements formulated to optimize nutritional intake in a super-concentrated solution.
Resource Ultra+ was developed for people with special nutritional requirements. With a low glycemic index, Resource Ultra+ offers the highest concentration of milk protein, providing a balanced blend of fast-acting (60% whey) and long-lasting (40% casein) high-quality proteins. These proteins are proven to enhance net protein balance, a crucial factor for driving muscle growth.
>300,000 patients benefitted from Resource Ultra+ in 2024
We conquered technical challenges and achieved the world's highest concentration of intact dairy protein, making every sip count for patients.
Many patients struggling with cancer and other diseases have difficulty drinking large quantities. The unique technology used in Resource Ultra+ products allows for the concentration of protein alongside low viscosity. Along with great taste and a wide range of flavors, patients can meet their recommended nutrient intake by consuming smaller volumes.
With its focus on concentrated protein, low viscosity and exceptional taste, Resource Ultra+ products have a significant competitive advantage in the market. Launched in 2022 in France as Clinutren Ultra and in Spain as Meritene Clinical Extra Protein, in 2024, it rolled out across 18 new countries – from Brazil to Australia – as Resource Ultra+.
Five flavors of Resource Ultra+
PREPARED DISHES AND COOKING AIDS
Advancing delicious and nutritious food
Our prepared dishes and cooking aids category provides daily essentials, including bouillons, chilled culinary products, and frozen food and pizzas. Iconic brands such as Maggi, Stouffer's and DiGiorno cater to regional and local tastes.
At a glance
10.7
Sales (in CHF billion)
19.9%
UTOP margin
11.7%
Percentage of Nestlé's sales
Totole
Made from carefully selected Matsutake mushrooms from the Yunnan forest, the new Totole Xian Matsutake Bouillon provides a richer Xian taste without sweeteners, artificial flavors or preservatives.
Vital Pursuit
New Vital Pursuit Garlic Herb Grilled Chicken Bowl is a thoughtfully portioned, delicious meal with high protein and essential nutrients for consumers on weight loss medications or a weight loss journey.
Maggi Nutri-licious
New Maggi Nutri-licious Chatpata Besan Noodles are made with nutrient dense chickpeas, rich in both protein and fiber, offering Indian consumers a compelling dish that is both spicy and tangy.
Maggi Magic Asia
Launched in Europe, new Maggi Magic Asia Tikka Masala offers consumers a ready-made sauce crafted with authentic spices and other natural ingredients, for an Indian-inspired dish in just ten minutes.
Making popular world cuisine accessible to all
With the rise of travel and social media, once local-only cuisines have become global favorites. Nestlé continues to be at the forefront of giving consumers affordable, delicious and wholesome options for trying new dishes from around the world at home.
As a truly global company with very local insights, Nestlé understands consumer preferences. Whether bringing beloved local dishes to consumers in India or Thai food to consumers in Europe, our chefs in R&D can make it just right for local tastes. This advantage is helping us bridge culinary cultures and bring sought-after cuisine to our consumers, wherever they live.
USD 16 billion US annual spend on in-home world cuisine, led by Mexican and Chinese
We are driven by relentless consumer obsession. Our new global offerings deliver delicious authentic experiences our consumers love.
The Maggi Magic Asia range offers European consumers a range of tasty and wholesome options that celebrate the iconic flavors of Asia, such as Curry, Teriyaki and Sweet Chili. Developed in close collaboration with Asian and European chefs, the range includes noodles, sauces and recipes, enabling simple and intuitive cuisine preparation and discovery.
In the United States, Nestlé is collaborating with Tapatio to bring a range of frozen Mexican meals, including the newly launched Chicken Enchiladas with 27 grams of protein per serving. Nestlé is also collaborating with celebrity Chef Ming Tsai to create frozen Asian meals, enabling consumers to enjoy classic dishes from the Asian continent, such as Mings Sichuan-inspired Spicy Dan Dan Noodles.
Maggi Sweet Chili Noodles
MILK PRODUCTS AND ICE CREAM
Providing options for everyone
Our milk products business delivers nutritional products for all stages of life, ambient dairy, plant-based alternatives and coffee creamers. Our ice cream business offers a variety of special treats.
At a glance
10.4
Sales (in CHF billion)
23.5%
UTOP margin
11.4%
Percentage of Nestlé's sales
Häagen-Dazs exträaz
Launched in Canada, the new Häagen-Dazs exträaz flavors are specially crafted to deliver exciting tastes and a captivating multisensory experience that appeals to younger ice cream consumers.
Coffee mate Dirty Soda
The new Coffee mate Dirty Soda Coconut Lime developed in collaboration with Dr Pepper capitalizes on the viral TikTok dirty soda trend, creating a new consumer occasion for the iconic brand.
Nido School Age
Nido School Age launched in Brazil and the Middle East, with nutrients specifically selected to support kids’ normal cognitive development during the critical school-age period.
Yiyang
Yiyang continues to solidify its position as a key player in the healthy aging market in China thanks to a portfolio addressing senior Chinese consumer needs and advanced nutritional science.
Using novel technologies to improve nutrition
One of Nestlé’s key pillars is developing new science-based solutions to enhance the nutritional value, affordability and sustainability of our products. This past year we were pleased to announce the development of a breakthrough method that reduces fat in milk powders while increasing creaminess.
We continuously leverage our nutrition science and product development expertise to offer nutritious options without compromising on taste and texture. In particular, we look for ways to reduce added sugars, sodium and saturated fat, while providing positive nutrients.
up to 60 % fat reduction in milk powder
Nido is a hugely popular brand globally and our sustained innovation will ensure we continue to meet ever-evolving customer expectations.
Nestlé R&D teams developed a method to reduce the fat present in milk powder by a significant proportion, while keeping the quality, taste and creamy texture that consumers enjoy. Key to this innovation is the controlled aggregation of milk proteins, where the texture, viscosity and mouthfeel of milk fat is mimicked by protein. This leads to lower calorie levels but with the same taste and creaminess profile as a full-fat milk.
The new technology is an important milestone in Nestlé’s journey to offer healthier options without compromising on taste. It was successfully implemented in the Nido Brazil portfolio: Ninho Adulto, Ninho Proteen and Ninho School Age. And we are rolling out the technology across our Nido portfolio globally, which will help drive demand for this technology.
Ninho Adulto, Ninho Proteen and Ninho School Age
CONFECTIONERY
Delighting consumers with tasty treats
Our confectionery business includes the iconic KitKat brand and a portfolio of much-loved regional and local brands. We innovate to create great-tasting chocolate products and snacks.
At a glance
8.5
Sales (in CHF billion)
15.4%
UTOP margin
9.2%
Percentage of Nestlé's sales
Milo Enersnakz
The beloved Milo brand launched an affordable, better-for-you snack in Nigeria that is locally produced with the goodness of malt, maize and cocoa, and fortified with vitamins and minerals.
Nestlé Sustainably Sourced
The new travel retail–exclusive Nestlé Sustainably Sourced range, in partnership with the Rainforest Alliance, reflects Nestlé's commitment to responsible sourcing through the Nestlé Cocoa Plan.
Baci Perugina Coffee
Our leading praline brand in Italy expanded its range with the new Baci Perugina Coffee, featuring gianduja-flavored filling enriched with coffee extract and a coffee-flavored dark chocolate coating.
Garoto Chocobakery
Garoto employs its chocolate expertise by collaborating with Nestlé biscuit brands to develop innovative products, pushing boundaries in the fast-growing Chocobakery category.
Continuing to grow a billionaire brand
KitKat has consistently been one of our fastest-growing billionaire brands. It is well positioned to continue outperforming in the market, as Nestlé fuels growth through investment, innovation and new marketing strategies.
KitKat was launched in 1935 in York, England, as a snack that people could take to work – the genesis of its tagline: Have a break, Have a KitKat. Building on this rich history and forging new paths, KitKat continues to drive accelerated growth and market share.
>85 years of KitKat breaks
We are upping our game to drive best-in-class marketing and execution to create the iconic break brand for the next generation.
Sold now in over 90 countries, KitKat has broad reach, balanced among emerging and developed economies, which continues to grow thanks to new formats and products. In India, KitKat is the #1 countline, with a broad range of formats that meet key price points. In Turkey, KitKat Chunky has driven significant growth through its core portfolio. And in Australia, the new KitKat Drumstick tablet brings two favorite brands together.
Investment in new global market strategies is also driving continued KitKat growth. Reaching mobile game players, our partnership with Candy Crush has KitKat integrated into the game in over 50 countries. A new global campaign utilizes the renowned Queen song, “I Want to Break Free,” to inspire people to take better-quality breaks with a KitKat. And in 2025, KitKat is embarking on a landmark global partnership that makes KitKat the official chocolate bar of Formula 1.
KitKat Chunky, KitKat Candy Crush and KitKat Drumstick tablet
WATER
Offering much more than hydration
Our water business is dedicated to providing healthy hydration and enhancing quality of life while contributing to a sustainable future. The strategic focus is on international premium water brands as well as healthy and functional offerings.
At a glance
3.2
Sales (in CHF billion)
9.3%
UTOP margin
3.5%
Percentage of Nestlé's sales
S.Pellegrino
S.Pellegrino celebrates 125 years of bringing its gentle bubbles to the best dining tables around the world with a special limited-edition of the iconic green bottle to commemorate the milestone.
Vittel
Vittel is relaunching its range of flavored waters made of natural origin ingredients, with four refreshing options: Lemon Lime, Strawberry, Exotic Fruit and the new Peach Touch of Ginger.
La Vie
La Vie Light offers a unique blend of six essential minerals with a new refreshing taste to cater to Southern Vietnam consumers, comprising the largest share of the Vietnamese market.
Levissima+
Levissima+ added two new functional options: Levissima+ Draining targets excess fluid with hibiscus flower extract and vitamins. Levissima+ Toning tonifies the skin with vitamins and rosehip extract.
Building upon an iconic brand
Perrier brings a piece of the irresistible French art de vivre to consumers worldwide. The new Maison Perrier brand builds upon that reputation with a reinvention of the timeless French icon that meets the expectations of a new generation.
Over the past few years, our consumers have shown a growing appetite for healthy and pleasurable hydration offerings. Younger consumers are also drawn to novelty and unique taste experiences.
>60 countries with Maison Perrier launched
We have positioned Maison Perrier as the epitome of creativity to recruit a new generation of enthusiasts.
Maison Perrier caters to this growing demand in the most dynamic water market segments with the launch of four premium ranges: Forever, Magnetic Juice, Chic and Energize. The latter three fall within our Powdered and Liquid Beverages category. Within the Water category, the Maison Perrier Forever range offers an assortment of 13 flavored sparkling water-based drinks with zero calories and zero sugar.
Bursting with creativity and color, Maison Perrier Forever is building upon the strong cultural heritage of Perrier to carve out a new modern identity. Its launch leveraged a 360 digital media campaign starring Lily Collins (protagonist of Netflix’s Emily in Paris) and local influencers, reinforced by strong in-store activations, sampling and animations. The brand is now live in major markets, with consumers showing strong demand.
Maison Perrier Forever
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The Annual Report contains our Annual Review including, the Corporate Governance & Compensation Reports, Financial Statement and our Non-Financial Statement.