Connecting through our brands

Consumers, particularly the younger generation, are seeking new and exciting coffee experiences that go beyond the traditional cup. Unlocking this significant opportunity, Nestlé has been at the forefront of innovation to supply coffee enthusiasts with the flavors they crave.

We are taking advantage this opportunity by catering to consumer flavor preferences across our iconic coffee brands. Just this past year we unveiled several new Nescafé, Nespresso and Starbucks flavored coffee products.

Nestlé launched its first flavored soluble Nescafé coffees in 2024. Two flavors – Rich Caramel and Smooth Hazelnut – launched in Europe under the Nescafé Classic brand, and can be consumed hot or cold. In the UK, Rich Caramel and Smooth Vanilla are available under the Nescafé Gold label for a perfectly balanced cup of flavored hot coffee, with a touch of sweetness without added sugar. And Nescafé Clásico in Mexico now offers Vanilla, Chocolate and Hazelnut.

In March, we launched the Nespresso Maple Pecan seasonal flavor with incredible success. We brought it back in September at the request of our consumers, making it a new autumnal favorite. Also, the Starbucks by Nespresso Smooth Caramel and Creamy Vanilla coffee capsules received rave reviews and were awarded 2024 Produit de l’Année (product of the year) in France.

Cat owners want new ways to see into the world of their mysterious feline companions and would like reassurance that they are doing the best for their pets. Purina developed the Petivity Smart Litterbox Monitor to help them personalize diet and supplement choices.

The litter box is a window into cat well-being, since changes in behavioral or physical health can manifest as changes in litter box patterns. Cats often mask their symptoms, making it challenging for people to notice these early indicators of health issues.

The Petivity Smart Litterbox Monitor provides a glimpse into cat behavior that helps owners proactively manage the health of their cats. The monitor sits under the existing litter box to passively track fluctuations in weight and elimination patterns using proprietary AI. It can even identify individual cats within multi-cat households. The monitor provides user-friendly data and information that pet owners can take to veterinarians to help diagnose health issues.

In addition to signaling potential health issues, the Petivity Smart Litterbox Monitor uses cat profiles and real-time data to offer personalized nutritional recommendations. Cat owners are then empowered to personalize diet and supplements based on unique needs. Purina offers several nutritional solutions, including Pro Plan Hydra Care to promote hydration and Pro Plan Vital Systems for overall health.

Up to 40% of malnourished patients give up on their oral nutritional supplement because of inability to tolerate large fluid volumes or taste fatigue. Resource Ultra+ is a new range of groundbreaking oral nutritional supplements formulated to optimize nutritional intake in a super-concentrated solution. 

Resource Ultra+ was developed for people with special nutritional requirements. With a low glycemic index, Resource Ultra+ offers the highest concentration of milk protein, providing a balanced blend of fast-acting (60% whey) and long-lasting (40% casein) high-quality proteins. These proteins are proven to enhance net protein balance, a crucial factor for driving muscle growth.

Many patients struggling with cancer and other diseases have difficulty drinking large quantities. The unique technology used in Resource Ultra+ products allows for the concentration of protein alongside low viscosity. Along with great taste and a wide range of flavors, patients can meet their recommended nutrient intake by consuming smaller volumes.

With its focus on concentrated protein, low viscosity and exceptional taste, Resource Ultra+ products have a significant competitive advantage in the market. Launched in 2022 in France as Clinutren Ultra and in Spain as Meritene Clinical Extra Protein, in 2024, it rolled out across 18 new countries – from Brazil to Australia – as Resource Ultra+.

With the rise of travel and social media, once local-only cuisines have become global favorites. Nestlé continues to be at the forefront of giving consumers affordable, delicious and wholesome options for trying new dishes from around the world at home.

As a truly global company with very local insights, Nestlé understands consumer preferences. Whether bringing beloved local dishes to consumers in India or Thai food to consumers in Europe, our chefs in R&D can make it just right for local tastes. This advantage is helping us bridge culinary cultures and bring sought-after cuisine to our consumers, wherever they live.

The Maggi Magic Asia range offers European consumers a range of tasty and wholesome options that celebrate the iconic flavors of Asia, such as Curry, Teriyaki and Sweet Chili. Developed in close collaboration with Asian and European chefs, the range includes noodles, sauces and recipes, enabling simple and intuitive cuisine preparation and discovery.

In the United States, Nestlé is collaborating with Tapatio to bring a range of frozen Mexican meals, including the newly launched Chicken Enchiladas with 27 grams of protein per serving. Nestlé is also collaborating with celebrity Chef Ming Tsai to create frozen Asian meals, enabling consumers to enjoy classic dishes from the Asian continent, such as Mings Sichuan-inspired Spicy Dan Dan Noodles.

One of Nestlé’s key pillars is developing new science-based solutions to enhance the nutritional value, affordability and sustainability of our products. This past year we were pleased to announce the development of a breakthrough method that reduces fat in milk powders while increasing creaminess. 

We continuously leverage our nutrition science and product development expertise to offer nutritious options without compromising on taste and texture. In particular, we look for ways to reduce added sugars, sodium and saturated fat, while providing positive nutrients.

Nestlé R&D teams developed a method to reduce the fat present in milk powder by a significant proportion, while keeping the quality, taste and creamy texture that consumers enjoy. Key to this innovation is the controlled aggregation of milk proteins, where the texture, viscosity and mouthfeel of milk fat is mimicked by protein. This leads to lower calorie levels but with the same taste and creaminess profile as a full-fat milk.

The new technology is an important milestone in Nestlé’s journey to offer healthier options without compromising on taste. It was successfully implemented in the Nido Brazil portfolio: Ninho Adulto, Ninho Proteen and Ninho School Age. And we are rolling out the technology across our Nido portfolio globally, which will help drive demand for this technology.

Perrier brings a piece of the irresistible French art de vivre to consumers worldwide. The new Maison Perrier brand builds upon that reputation with a reinvention of the timeless French icon that meets the expectations of a new generation.

Over the past few years, our consumers have shown a growing appetite for healthy and pleasurable hydration offerings. Younger consumers are also drawn to novelty and unique taste experiences.

Maison Perrier caters to this growing demand in the most dynamic water market segments with the launch of four premium ranges: Forever, Magnetic Juice, Chic and Energize. The latter three fall within our Powdered and Liquid Beverages category. Within the Water category, the Maison Perrier Forever range offers an assortment of 13 flavored sparkling water-based drinks with zero calories and zero sugar.

Bursting with creativity and color, Maison Perrier Forever is building upon the strong cultural heritage of Perrier to carve out a new modern identity. Its launch leveraged a 360 digital media campaign starring Lily Collins (protagonist of Netflix’s Emily in Paris) and local influencers, reinforced by strong in-store activations, sampling and animations. The brand is now live in major markets, with consumers showing strong demand.