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Connecting through our brands
Through our products and brands, we connect with people and their pets millions of times a day and throughout their lives. Our brands are our vehicles for creating experiences beyond products.
Powdered and Liquid Beverages
Powdered and Liquid Beverages covers our coffee, cocoa and malt beverage and tea categories. This business features iconic coffee brands, including Nescafé, Nespresso and Starbucks. It also includes Milo, the world’s most popular chocolate malt drink.
At a glance
Sales: CHF 23.2 billion
UTOP: 22.4%
25% of Nestlé's sales
Bringing Starbucks "home": How we orchestrated our fastest ever global launch
The rapid launch of our Starbucks portfolio is unprecedented in Nestlé history. In less than 12 months, 29 new products across three new platforms were developed from the ground up and rolled out in more than 40 markets. These efforts generated incremental sales of CHF 300 million in 2019. This ability to bring Starbucks "home" demonstrates our operational strength and global reach. The speed and consistency of what was our largest ever global launch also highlight the efficiencies that come with our new approach to content creation.
Read more in Our stories: Spilling the (coffee) beans
Our most intense coffee ever
Nescafé Black Roast Blend 43 was created in just six months using our new prototyping model. The product is made with carefully selected beans roasted longer and darker to develop a new level of richness and intensity.
Surfing coffee trends and building coffee relationships
Nescafé Dolce Gusto’s new range of Absolute Origin organic coffees invites consumers to discover the coffee world. The brand is also piloting its first membership program, Premio. This new business model is data-powered and rewards consumers with exclusive, personalized offers. This approach is simple, builds loyalty through relationships and deepens those relationships through personalization. This is a first in retail coffee.
A shared value business model
Tamuka mu Zimbabwe and Esperanza de Colombia are the first new products to emerge from Nespresso’s Reviving Origins. This program is built through partnership with farmers in regions recently blighted by conflict, economic hardship or environmental disaster. The goal is simple: revive the coffee and revive the communities. To ensure the sustainability of this approach, Nespresso agronomists work to improve infrastructure, enhance agricultural practices and, where needed, create farming cooperatives.
World’s first Milo ready-to-drink no sucrose, no sweeteners and same Milo nourishing energy
The latest addition to the Milo ready-to-drink range has no added sucrose. The product was developed in eight months in response to parents looking for healthier lunch box options.
Read more in Our stories: Bridging the nutrition gap
Nutrition and Health Science
Our nutrition business is dedicated to providing high quality, innovative, science-based nutrition for mothers and infants. The business has built a portfolio that includes billionaire brands such as NAN, illuma, Cerelac and Gerber. Our Nestlé Health Science (NHSc) business also works to empower healthier lives through nutrition. It has an extensive portfolio of science-based medical nutrition and consumer health products with an increasing focus on personalization.
At a glance
Sales: CHF 15.0 billion
UTOP: 22.1%
16% of Nestlé's sales
Creating a new product platform with healthy hydration alternatives
Gerber has broadened its organic offering with the launch of a new coconut water range, carefully adapted to suit infants. The range caters to parents looking for healthier, nutrient-rich alternatives to juice that help expose babies to new taste varieties.
A direct-to-consumer platform with a personalization engine
The acquisition of Persona provides Nestlé Health Science with a new digital platform to deliver customized vitamin packs. The new business uses a proprietary algorithm that factors in drug-nutrient interactions before making personalized recommendations. Each supplement is tailored to the individual’s nutritional and lifestyle profile.
Building a new premium segment
Cerelac Organic Selections are the first fully-certified organic infant cereals to launch in India. The new range was made by partnering with farmers to build a traceable organic supply chain that complies with strict standards required for infant nutrition.
PetCare
Our Purina PetCare portfolio includes some of the world’s best-known brands of dog and cat foods, including Pro Plan, Purina ONE, Gourmet and Merrick. As pioneers, Purina nutritionists, behaviorists and veterinarians continually develop innovative solutions that create richer lives for pets and the people who love them.
At a glance
Sales: CHF 13.6 billion
UTOP: 21.4%
15% of Nestlé's sales
A billionaire brand focused on outcome-based nutrition
Purina ONE has extended its range of products to include new functional cat and dog food offerings with spirulina to strengthen immune health and probiotics to improve digestive health.
Translating microbiome knowledge into a formula for well-being
Purina Pro Plan’s latest veterinary supplement is based on the proprietary use of probiotic strain BL999 to help dogs maintain calm behavior and cope with external stressors.
Expanding our natural portfolio
The geographic roll out of our natural portfolio including Merrick’s Whole Earth Farms and Country Farms accelerated across 2019. At the same time, the Beyond brand expanded with the addition of Beyond Bio/Organic and Grain Free in Europe. These products respond to consumer interest in minimally processed ingredients and responsible sourcing. Beyond Grain-Free is the first in the portfolio to move to 100% recyclable plastic packaging.
Natural litter without compromise
Tidy Cats is the number one litter brand in the United States and continues to innovate in the segment with the launch of Naturally Strong. The product is 100% natural, with no added chemicals, fragrances, dyes or deodorizers. The product has been launched in two formats: a box made from materials certified by the Sustainable Forestry Initiative and a jug made from 50% recycled plastic. The latter is a first for the litter category in the United States, and reflects Nestlé’s push for greater sustainability.
An irresistibly tasty feeding experience
Felix ready-to-pour soups are an anytime, complementary meal that come in a variety of recipes. The products contain no added artificial colorants, flavorings or preservatives, and align with trends to humanize pet food by echoing favorite meals.
Milk products and ice cream
Our Milk products business provides individuals and families with nutritional products essential to healthy diets for all stages of life, from early childhood to old age. The business covers several categories, including ambient dairy, plant-based milks and coffee creamers. Our portfolio includes market-leading brands, such as Nido and Coffee mate. In Ice cream we have a wide range of delicious, indulgent products with brands such as Häagen Dazs and Outshine.
At a glance
Sales: CHF 13.3 billion
UTOP: 20.4%
14% of Nestlé's sales
Offering customers their favorite Starbucks flavor at home
Nestlé is taking Starbucks into new territory with the introduction of a new creamer format. The products were brought to market in less than a year by combining much-loved Starbucks flavors with Nestlé expertise and manufacturing know-how.
Exploring circular economy business models
Häagen-Dazs has partnered with recycling company TerraCycle to launch Loop. This home delivery service supports the circular economy by bringing Häagen-Dazs ice cream to consumer’s doorsteps in a fully reusable container.
Read more in Our impact: Working towards a waste-free future
Offering consumers plant-based options
This is Nestlé’s first plant-based beverage specifically formulated for school-age children. The product comes in recyclable packaging, including paper straws.
Sustainable-by-design healthier kids product range
The All Natural range is made using simplified, 100% natural ingredients and offers consumers low- to no-sugar-added variants. The Nesquik All Natural cocoa powder is a particular standout, using a breakthrough form of coated-paper packaging that is sustainably sourced and easily recycled. Our ready-to-drink beverage was also launched in Europe with paper straws.
Creating differentiation through shared value and transparency
Nido launches the first premium organic-certified milk in Brazil, Ninho Organico. The launch is supported by the pilot of CowSense, our new digital farming tool. CowSense offers consumers increased transparency around products, and offers Nestlé the ability to monitor animal welfare and milk quality. The tool is part of a wider set of digital farming initiatives that Nestlé is helping pioneer. These will scale up and make precision farming techniques more accessible.
A surprising twist on healthier ice cream
Zoorpresa was created in just five days of ideation and prototyping. The offering meets Chile’s strict nutritional requirements making it the only ice cream for children in the market with no front of pack warnings and without artificial sweeteners. The product is made using a custom 3D extrusion process that transforms the base ice cream into multiple animal shapes. This technique ensures each product delivers the same nutrition while giving consumers the chance to discover their animal only after packaging is opened.
Prepared dishes and cooking aids
Our Prepared dishes and cooking aids category contains a wide range of daily staples, from bouillons, soups, ambient and chilled culinary products to frozen food and pizzas. We have iconic brands, including Maggi, Stouffer’s and DiGiorno that cater to regional and local tastes and nutritional attitudes. We are committed to transforming our product portfolio with further natural, tasty and healthy ingredients that appeal to diverse consumer diets.
At a glance
Sales: CHF 12.2 billion
UTOP: 17.8%
13% of Nestlé's sales
A natural approach to capturing demand for plant-based foods
In 2019, we rapidly expanded our portfolio of plant-based protein products with a range that extends to cook-from-raw burgers and versatile ground meat. This move underlines our increased innovation expertise in bringing the taste, texture and cooking experience of meat to plant-based food. The range resonates strongly with consumers looking for products that are aligned with their environmental and ethical beliefs. All of our products score top marks in nutrition and sustainability.
Read more in Our stories: Meatless meals
Answering consumer demand for plant-based meals
This Maggi recipe solution is both inspired by and made for consumers looking to add plant-based protein to their daily meals. Developed in less than 12 months, the mix makes healthy veggie patties packed with ancient grains and local flavors.
Co-crafting pizza with customers
DiGiorno’s thin crust pizza range is an example of how partnering with a key strategic customer can accelerate entry into new premium segments. This co-creation drew on customer and consumer insights during prototyping to create crafted pizzas in just nine months.
A new range of mayonnaise made better through consumer feedback
Thomy’s new range of mayonnaise are an example of how continuous innovation works. The range is made using healthier, lower saturated fat oils, including avocado, almond and hemp. The test launch helped to identify next-generation improvements, which will be added in the soon-to-be launched version 2.0.
Activating our recipe ecosystem to offer convenience and personalization
The development of our Smart Recipe Hub allows us to create, translate and share recipes across our markets. The hub helps us to better understand diet preferences, identify trends and transform insights into relevant products and personalized recommendations. The hub is also a backbone for recipe-driven brands such as Maggi to inspire consumers and build food communities. It empowers consumers with shoppable recipes that they can customize using nutritional balance scores, meal planners and nutritional advice.
Building brand awareness through social media
Outsiders is an incubator brand with license to do things differently. The brand is gaining awareness through micro influencers, local music events and Instagram advocates.
Confectionery
Our Confectionery business includes the iconic KitKat brand and a portfolio of much loved regional and local brands. Within both chocolate and biscuit categories, we aim to surpass consumer expectations with great tasting products. The business focuses on innovation, premiumization and improving the sustainability and nutrition profile of our products.
At a glance
Sales: CHF 7.9 billion
UTOP: 16.9%
9% of Nestlé's sales
Taking a cult classic global
KitKat ’s European roll out of matcha is an example of how “Japanese-born” fan favorites create “Instagrammable” moments. The product contains no artificial colors, flavors or preservatives. It is made using UTZ-certified cocoa beans and real matcha green tea from Japan and China.
Yes! Tasty by nature
Version 2.0 of this wholesome range of fruit and nut bars comes with new flavors and award-winning recyclable paper packaging. Yes! responds to consumer demand for more natural and sustainable snacking options. It is an example of how our new approach to innovation drives us to continually make good even better.
Scaling local favorites into regional brands
Lion’s newest offerings were Eastern European born. Having enjoyed strong appeal with consumers looking for healthier, lighter chocolate snacks, we have rolled out the new formats to multiple markets using the Lion brand. The products are made with 100% sustainably sourced cocoa using the Nestlé Cocoa Plan.
Water
Our Waters business is dedicated to providing healthy hydration in many markets worldwide. Our portfolio includes Nestlé Pure Life, one of the world’s biggest bottled water brands, and our international premium brands S.Pellegrino, Perrier and Acqua Panna. Sustainability is fully embedded in our innovations and we premiumize our range with functional, flavored and carbonated offerings.
At a glance
Sales: CHF 7.4 billion
UTOP: 11.4%
8% of Nestlé's sales
Taking action on plastics
With the launch of Origins, Poland Spring has graduated from a regional to a national brand. Included in the offering is a one-liter format that comes in a 100% recycled PET bottle. The move marks the brand’s first step in transitioning their still water portfolio to 100% recyclable packaging. The brand also teamed up with the Recycling Partnership, in an Instagram Recycling Hotline #NotTrash, to encourage consumers to recycle.
Read more in Our impact: Working towards a waste-free future
Shaping a new segment through a premium water with a twist of flavor
S.Pellegrino has extended its Essenza range of flavored waters with novel variants. In offering taste with no calories, the products are winning new consumers to the segment.
Taking a premium still brand global
Aqua Panna’s entry into the United States coincides with growing demand for premium still waters. Rolled out with a new design that communicates the brand’s Tuscan heritage, the brand has added on-the-go formats to broaden its appeal beyond fine dining.
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The Annual Report contains our Annual Review including Creating Shared Value highlights, the Corporate Governance & Compensation Reports and our Financial Statements
