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Color the world with Smarties

Smarties are the famous coated chocolate confectionery packed with SMART ideas for a more colorful world. They're all about color and imagination.

A long-time favorite in countries including the UK, Germany, Australia, South Africa and Canada, Smarties have held a special place in people's hearts since 1937.


We're continuing to make these delicious treats in a way that helps protect our world, and the joy of Smarties, for future generations. That means sustainably sourced cocoa and recyclable paper packaging – and no artificial colors or flavors.

Cocoa

SMART ideas for a more colorful future

Smarties cocoa is Rainforest Alliance Certified, and sustainably sourced through the Nestlé Cocoa Plan. This means our chocolate tastes great, and it helps build a brighter future for cocoa farmers and their families.

Since 2009, Nestlé Cocoa Plan has built 49 schools and supported more than 44,000 children's education in Côte d'Ivoire.

We've also switched our Smarties range to a more widely recyclable paper packaging - a first for a global confectionary brand. You can pop every Smarties wrapper straight into the paper bin and be a recycling hero by help increasing the recyclability of the paper wrapper. It's just one of our SMART initiatives, which also include removing artificial colors and adding portion guidance on every pack.

 

Looking for product information?

Find product information, nutrition information and purchase locations on your local Smarties website:
 

A colorful story

1882
1937
1958
1987
1990s
1998
2001
2005
2007
2008
2012
2021
1882

The original Smarties

Created by Rowntree's in York and known as Chocolate Beans, they soon became a popular treat in Victorian Britain.
1937

A name change

Chocolate Beans officially change their name to Smarties - appealing to children looking for exciting confectionary.
1958

No more coffee

Until now, the lighter brown smartie and the orange flavored smartie were flavored with coffee.
1987

Blue by popular demand

A firm favorite across Europe, the blue smartie was introduced to the UK to celebrate 50 years of Smarties. It has been a permanent member of the pack ever since.
1990s

Limited-edition Smarties

A range of popular promotions included white Smarties, orange-only packs, glow in the dark caps and football themed packs - some of which are now highly collectible.
1998

Choose your size

Giant Smarties and Mini Smarties are born and become a big hit with those who like to go big…or small.
2001

The UK's favorite

Smarties was the UK's bestselling children's confectionery brand with sales of £56 million.
2005

A more sustainable tube

Smarties' iconic collectable lids were replaced by our now famous paper hexatube packaging.
2007

Bye bye blue

Smarties moved to zero artificial colors and flavors, which meant blue Smarties had to go.
2008

Blue makes a comeback

Our team worked hard to find a natural coloring to bring back blue Smarties, which are now made with spirulina seaweed.
2012

Smarties 75th anniversary

Celebrated with the retro 80's Hexatube packaging for a limited time.
2021

A packaging world-first

We beat every other global confectionery brand, by switching to recyclable paper packaging. In the process, we removed around 250 million plastic packs that were being sold every year.

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