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The world's favorite break

The perfect balance of chocolate and wafer, there's a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.

From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone.

In Japan alone, flavors include wasabi and sake - while the gift of a KitKat is customary for students sitting their exams. The country's KitKat Chocolatory even lets you design your own dream KitKat.

KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there's no reason not to pause… and enjoy a break.

Woman cleaning cocoa

Have a sustainable break

Every single KitKat is using Rainforest Alliance certified cocoa through our Nestlé Cocoa Plan. By 2025 KitKat is committed to become carbon neutral – reducing our emissions as much as possible and supporting a transition to regenerative agriculture.

We're also innovating new ways to enjoy a break, with our vegan KitKat available in many countries.

 

Looking for product information?

Find product information, nutrition information and purchase locations on your local KitKat website:
 

KitKat story

1935
1937
1944
1958
1960
1999
2007
2014
2016
2018
2019
2020
2021
1935

The original

KitKat was first launched in the UK with the name 'Chocolate Crisp' - even back then it had the famous four fingers.
1937

Hello KitKat

The now iconic name and brand logo of KitKat first graced our packaging.
1944

The first variation

During the Second World War, KitKats were made using dark chocolate, and the packaging was blue rather than our iconic red.
1958

Birth of the break

The famous 'Have a break, have a KitKat' strapline was first used. It's been with us ever since.
1960

Half the size, all the taste

Now a classic, the first two-finger KitKat is launched.
1999

Introducing KitKat Chunky

The original Chunky is introduced and becomes an instant favorite.
2007

KitKat ice cream

The first KitKat ice cream is launched, providing a perfect break for a sunny day.
2014

Create your own KitKat

The first KitKat Chocolatory is launched in Japan - allowing fans to design their own flavor of KitKat for the ultimate personalized break. Our Australian Chocolatory wasn't far behind.
2016

100% sustainably sourced cocoa

KitKat becomes the first global chocolate brand to use 100% sustainably sourced cocoa.
2018

The Ruby

The KitKat Ruby Chocolate is launched.
2019

A seasonal break

KitKat Christmas breaks are launched, along with KitKat Cacao Fruit.
2020

Carbon neutral plans in our 85th year

To mark the occasion, we pledged to become carbon neutral by 2025.
2021

Deliciously plant-based

The perfect balance of crispy wafer and smooth chocolate, now certified by the Vegan Society.

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