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The world's favorite break

The perfect balance of chocolate and wafer, there's a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.

From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone.

In Japan alone, flavors include wasabi and sake - while the gift of a KitKat is customary for students sitting their exams. The country's KitKat Chocolatory even lets you design your own dream KitKat.

KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there's no reason not to pause… and enjoy a break.

Lady enjoying KitKat
KitKat snap
KitKat dark chocolate
KitKat dark chocolate
KitKat dark chocolate
KitKat breaks for good
KitKat 4 finger chocolate bar

Looking for product information?

Find product information, nutrition information and purchase locations on your local KitKat website:

KitKat story

Next item
1935
1937
1944
1958
1960
1999
2007
2014
2016
2018
2019
2021
2024
Previous item
KitKat Chocolate crisp
1935

The original

KitKat was first launched in the UK with the name 'Chocolate Crisp' - even back then it had the famous four fingers.
KitKat Chocolate crisp
1937

Hello KitKat

The now iconic name and brand logo of KitKat first graced our packaging.
KitKat blue
1944

The first variation

During the Second World War, KitKats were made using dark chocolate, and the packaging was blue rather than our iconic red.
KitKat strapline
1958

Birth of the break

The famous 'Have a break, have a KitKat' strapline was first used. It's been with us ever since.
KitKat 2 finder 1960
1960

Half the size, all the taste

Now a classic, the first two-finger KitKat is launched.
KitKat Chunky
1999

Introducing KitKat Chunky

The original Chunky is introduced and becomes an instant favorite.
2007 KitKat ice-cream
2007

KitKat ice cream

The first KitKat ice cream is launched, providing a perfect break for a sunny day.
First KitKat chocolatory boutique japan.jpg
2014

Create your own KitKat

The first KitKat Chocolatory is launched in Japan - allowing fans to design their own flavor of KitKat for the ultimate personalized break. Our Australian Chocolatory wasn't far behind.
KitKat Cocoa
2016

100% sustainably sourced cocoa

KitKat becomes the first global chocolate brand to use 100% sustainably sourced cocoa.
KitKat Ruby
2018

The Ruby

The KitKat Ruby Chocolate is launched.
KitKat Christmas break
2019

A seasonal break

KitKat Christmas breaks are launched, along with KitKat Cacao Fruit.
KitKat Vegan
2021

Deliciously plant-based

The perfect balance of crispy wafer and smooth chocolate, now certified by the Vegan Society.
KitKat 4 finger chocolate bar
2024

Enjoy a better break

Your KitKat is helping cocoa-farming families build a better life for themselves and future generations, through our Income Accelerator Program.  

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