Our approach to guiding people toward tasty and balanced diets
Food and good nutrition are fundamental to everyone’s health, well-being and quality of life, as well as their cultural identity.
Food nourishes the body and is also a source of enjoyment, playing an important part in our social lives and culture. All food can be part of a balanced diet if consumed in an adequate amount and as part of an active lifestyle.
Our nutrition strategy
Every day, everywhere, people are doing their best to eat well, and through deep consumer insights we understand the barriers that get in their way. Through our Good for You strategy we aim to address these barriers including access to affordable nutrition, a need for convenience, or finding products and support for specific needs such as healthy longevity and weight management.
As a trusted partner, present in 185 countries worldwide, our ambition is to help bring tasty and balanced diets within reach for billions. We deliver this through our portfolio and products, and through communication and services. We aim to grow sales of our more nutritious products by CHF 20-25 billion by 20301 and provide transparent information and support to help consumers make informed choices.
59
%
Offering more nutritious food
Our priority is to grow our portfolio segments with a Health Star Rating (HSR) ≥ 3.5 and specialized nutrition products. We aim to enhance the nutrition density of our products by reducing public health-sensitive nutrients like sugar, sodium and saturated fats, while increasing positive nutrients such as fiber, protein and food groups like fruits, nuts, legumes and vegetables.
We aim to deliver on this priority through three main actions by:
- Continuing to invest in R&D to innovate and renovate our products, including through micronutrient fortification
- Expanding our nutritious product offerings, including our affordable nutrition range, plant-based foods, as well as products for children and healthy ageing
- Allocating significant marketing spend to these two segments
Overall, we will continue our efforts to improve the nutritional value of our products, adding ingredients such as whole grains, which provide essential nutrients, and continue to reduce sugar, salt and fat.
Making nutrition accessible and affordable
Consumers worldwide, regardless of their backgrounds, strive to eat a balanced diet. However, affordability and accessibility often stand as barriers, preventing individuals from consuming the diet they desire.
To address this challenge, we are expanding our affordable and nutritious offerings. In countries with the highest risk of deficiencies, we provide a range of regularly consumed products fortified with essential micronutrients, such as iron, zinc, vitamin A and iodine.
Read more about affordable nutrition.
Transparency on our portfolio
It is important for us to provide people with transparent nutrition information to make informed food choices for a balanced diet. We strive to offer the information needed to understand the nutritional value of our extensive product portfolio.
We were the first company to publish the nutritional value of our entire global portfolio of foods and beverages using the Health Star Rating system. This nutrient profiling system is used on front-of-pack nutrition labels in some countries and applied by the Access to Nutrition Initiative (ATNI)2.
Read more about transparency on our portfolio.
Providing nutrition information and marketing responsibly
Our second priority is to guide people towards balanced consumption. We provide information and services to help people make informed food choices as part of a balanced diet. These efforts include: clear nutrition labelling; stringent responsible marketing practices, such as voluntarily restricting marketing of certain products to children under 16 in line with local laws; nutrition education programs and services that promote healthy lifestyles, including initiatives like Nestlé for Healthier Kids.
To support this, we have strengthened our responsible marketing of indulgent products, setting two commitments for our confectionery and ice cream products (where local regulations allow):
- All our children’s portions will be 110 kcal or less by 2026
- All our multi-serve products will have clear front-of-pack guidance
We champion intuitive consumption guidance, including appropriate portion sizes, through tools like MyMenu Plan and MyMenu IQ™. Our commitment to transparency supports consumers in receiving clear, actionable insights about the nutritional value of our products.
Read more about Nestlé for Healthier Kids.
Our contribution to building nutrition knowledge
We regularly share our research on nutrition with the scientific community. By hosting and participating in scientific conferences, presenting nutrition research and engage in meaningful dialogue with healthcare professionals and other stakeholders.
To provide access to a large data set of nutrition and health indicators, we have partnered with the Friedman School of Nutrition Science and Policy at Tufts University to create the Global Nutrition and Health Atlas. This initiative reflects our ongoing commitment to advancing knowledge and fostering innovation in the field of nutrition.
- The target assumes constant foreign exchange rates. Should any material acquisitions or divestitures take place, the target may be adjusted accordingly.
- Access to Nutrition Initiative (ATNI)
As a parent and grandparent, nothing gives me greater pleasure than sharing a delicious meal with my family. At Nestlé, we constantly ask ourselves how we can support more people to enjoy tasty and balanced diets. Our nutrition strategy Good for You is going to help answer that question.
