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Nestlé for Healthier Kids
The Nestlé for Healthier Kids program (N4HK) promotes balanced diets and healthy lifestyle habits for children aged 3–12 years and supports parents and caregivers to raise healthier kids.
Through our campaigns and initiatives, we spread awareness about the need to ensure that children get the nutrients to grow and develop properly.
We share knowledge about the benefits of healthy lifestyles in the hope they will take that into adulthood. And we help kids appreciate the difference their individual diet and lifestyle choices make to the planet.
The first years of their lives
Adopting good nutrition habits from an early age is essential to becoming a healthy adult.
Nestlé Baby & me, a program within Nestlé for Healthier Kids, offers personalized nutrition services to parents in the first 1000 days of their baby’s life – from pregnancy through to the child’s second birthday.
The program is available in over 80 countries and more than 10 million parents are currently registered. Online services include an e-learning course that turns the latest scientific findings into simple, practical feeding advice.
How we are helping to educate kids about healthy lifestyles
Nestlé for Healthier Kids incorporates many areas of our work. Collectively, we are motivated by four core objectives, encouraging kids to:-
Eat more fruits and vegetables -
Eat adequate portions -
Drink more water -
Exercise regularly
From school programs to social media, we are providing parents with everyday tips and advice on involving kids in meal preparation.
We want to make food a fun and engaging part of life and we hope to inspire children to make healthy eating and lifestyle choices that set them up for the rest of their lives.
For example, we encourage families to involve children in shopping, handling ingredients and preparing meals. We also collaborate with social media influencers who share ideas on how to involve kids in the kitchen. Plus, we have videos that encourage families to let kids pick their own fruit for breakfast.
In addition, we make things fun by using storytelling techniques and we make drinking water more appealing by showing how to infuse it with fruits.
Promoting healthier kids around the world
The Nestlé for Healthier Kids website in Australia includes lesson plans, worksheets and videos that bring health and nutrition to life. Additional content also introduces children to the concept of sustainability, with activities such as recycling and creating art with natural materials.
In the Philippines, Nestlé for Healthier Kids activities include the Nestlé Wellness Campus, run in collaboration with the national Department of Education, and the Bear Brand Tibay calculator, in partnership with the country’s Food and Nutrition Research Institute.
In Hungary, we run a nationwide digital campaign and educational challenge called Etesd az Eszed (Feed your brain), in cooperation with Okos Doboz (Smart Box), the largest Hungarian digital education platform. The aim is to increase children’s knowledge of healthy lifestyles, nutrition and sustainability.
In Brazil, the Nestlé for Healthier Kids Award celebrates projects that transform school environments to encourage healthier habits. It has benefited more than 44 000 children in five years. An interactive exhibition ‘Nutrition, Movement and Fun’ in São Paulo, has welcomed more than 70 000 visitors since opening in May 2022.
In Chile, the 12-year-old program was relaunched in 2023 with 36 new digital educational resources. The content now reaches an additional 15 000 children and has generated over 38 000 views on the ‘Nutrition, Movement and Fun’ YouTube channel.
On International Chefs Day 2023, leveraging the theme - Growing Great Chefs - Nestlé Professional and Worldchefs welcomed enthusiastic young chefs to the wonderful world of delicious cooking food and positive eating habits. Events around the world led by 3600 chefs engaged more than 140 000 children.
Empowering parents and caregivers
Our Nutriplato initiative has been helping to bring a balanced diet within reach of thousands of people in several European countries including France, Italy, Romania, Spain, as well as in Latin America, over the last five years. The principle is that meals should contain a large portion of vegetables, a protein-rich food (meat, eggs, fish, lentils or beans) and a portion of either whole grain pasta, brown rice or potatoes.
The Nutriplato kit helps people visualize how much food from each of these food groups they should aim to eat. It consists of a plate illustrated to show the space each food group should take up, and a booklet containing science-based nutritional guidance and seasonal recipes that are quick and easy to prepare.
Results from a survey in Spain in March 2022, showed that 92% of participants had changed their nutritional habits thanks to Nutriplato.