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Our packaging sustainability strategy

research and development into packaging


We are committed to shaping a waste-free future.

Our vision is that none of our packaging ends up in landfill or as litter. We are helping create a future where cleverly designed packaging, innovative new materials, better recycling infrastructure and reusable or refillable packaging can prevent waste from contaminating the land and oceans. This goal is ambitious, but we are committed to achieving it.

Participation from all levels of society is needed. We support governments in accelerating infrastructure development. We advocate for a legally binding Global Plastics Treaty and the prospect of new, harmonized national regulations to follow.

How we are working to reduce our environmental impact 

- 35 %
80 %
> 95 %

Our five-pillar packaging strategy

Our Institute of Packaging Science is the only research institute of its kind in the food industry. Set up in 2019, it has around 50 packaging experts dedicated to developing the next generation of sustainable packaging materials. It is helping evolve the way packaging is designed, from developing refillable or reusable packaging systems to using simplified or recycled packaging materials, high-performance barrier papers and bio-based, compostable and biodegradable materials.

Our strategy is structured around five pillars:

Less packaging

Better packaging

  • 3 Redesigning our packaging material
    We are collaborating with industrial partners to develop new packaging materials and solutions. For example, we have eliminated all plastic straws from our products by year end 2021, using paper as an alternative material. Across our portfolio, we're evaluating our materials and testing alternatives, like recyclable paper for packaging Maggi bouillon cubes in France, instead of packaging that contains aluminum.

    We are committed to designing 100% of our plastic packaging for recycling. As of 2021, one quarter of our plastic packaging that had previously not been designed for recycling had been improved and redesigned so that it could be recycled. At the same time, we phased out non-recyclable materials.
    Alternative packaging and recycling icon

Better system

Creating Shared Value and Sustainability Report