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Prepare delicious and nutritious meals, every day

For more than a century, Maggi has been helping cooks around the world to prepare fresh food they love. Every time you wonder what you should cook, Maggi has the answer.

With Maggi you can cook the best meal for you and your loved ones, using a range of products that add greater flavor to everyday favorites – bringing out the best in fresh ingredients to deliver great taste in a simple way.

family preparing fresh food

Cooking fresh food is good for people and planet

We believe that by empowering better daily choices around food, we can all contribute to a better tomorrow. Maggi products encourage everyone to use fresh ingredients. Our 'My Menu IQ' and 'My Menu Planner' tools help cooks plan sustainable choices and use more seasonal, local, and plant-based ingredients. Maggi is continuously working on improving the nutritional value of products too, reducing salt and focusing on natural ingredients.

We also partner with suppliers and retailers to prevent waste in our value chain. That covers everything from more sustainable farming and production to more sustainable packaging. Maggi is part of Nestlé's global ambition to make its packaging 100% reusable or recyclable by 2025. Responsible sourcing is also high on Maggi's agenda, as is regenerative agriculture. Our plans and actions follow the vision of having a sustainable future for food.

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More than 130 years of Maggical flavor

1884
1886
1888
1900
1912
1947
2000s
2020
1884

A big idea

In 1884, a young visionary named Julius Maggi had an idea: help busy families cook nutritious meals at home. He dreamt of creating food products that would become as ubiquitous as salt and pepper.
1886

Maggi seasoning is born

After a few years of intense research, Julius' first powdered pea soup was born. Based on nutritious dry pulse, Maggi soup delivered a tasty dish in a simple way. But he didn't stop there. Julius went on to invent the famous Maggi Liquid Seasoning sauce and Maggi Bouillon cubes, now staples delivering taste to millions of homes.
1888

International reach

Julius' products were the first of their kind and quickly spread around the world, prompting him to establish branches or affiliates in Germany, France, Italy, the UK, and the US.
1900

A branding pioneer

By 1900, Julius had registered variations of his name in multiple countries. In Switzerland, he protected 18 variations – from Magi to Magique – to ward off imitators. From the beginning, Maggi was identifiable through its deep red, golden yellow and black colors. Julius was also among the first to advertise with enamel placards outside grocers' shops and he ran poster campaigns on trams and railway carriages. To keep customers, he operated one of the world's first customer loyalty schemes.
1912

Picasso immortalizes Maggi

Within a few years of its launch, the Bouillon Kub had become such an icon that it appeared in Pablo Picasso's 'Paysage aux Affiches'.
1947

Maggi meets Nestlé

Nestlé acquired the Maggi brand in 1947 to help bring quality, affordable meals to people around the world.
2000s

A Maggi milestone

Every second, over 21,000 food portions are prepared with Maggi products across the globe.
2020

Maggi Marketplace launches

A new line of Maggi products is launched, delivering authentic taste from natural ingredients, all with the same famous Maggi convenience.

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