Gerber, today, launched Soothe 'n' Chew, a first-of-its-kind grain-based teething product. Soothe 'n' Chew is specifically designed by feeding experts for infants and toddlers beginning at 6 months to serve as baby's first snack for teething comfort. It provides long-lasting comfort by naturally massaging little ones' gums with real food as they chew – no plastic or medicine.
The firm, long-lasting texture has a yummy taste from real bananas that slowly softens and satisfies little one's urge to chew. Its ridged surface and small size are the optimal shape and length for a baby's fist, and its air bubble texture massages and soothes gums.
"Gerber's continuous priority is to innovate to meet families' evolving needs," said Gerber President and CEO Bill Partyka. "As parents turn to more natural alternatives for their little ones, we saw an opportunity to bring together our expertise in food and nutrition, infant development and natural product development to create something totally new for little ones."
Throughout the Soothe 'n' Chew development process, Gerber partnered with paediatric feeding specialists to design a unique long-lasting edible teether for baby.
Read more: Gerber press release