Apr 10, 2018

KitKat Ruby: when fantasy meets innovation

KitKat Ruby

Nestlé today unveiled KitKat Ruby to chocolate lovers in Europe after its successful debut in Japan and Korea in January this year.

KitKat Ruby offers consumers a new way of savouring chocolate. The crispy four-finger wafer bar is coated with Ruby chocolate, derived from Ruby cocoa beans, which has an intense berry-fruitiness taste without the addition of any flavour or colour.

Leveraging its speed and agility in innovation, Nestlé is first to produce and launch this fourth type of chocolate—after dark, milk and white—to consumers worldwide through its global brand Nestlé KitKat.

"Our teams globally took just four months to develop the first product after Ruby chocolate was revealed. We are very pleased with the speed and innovation KitKat Ruby brings and are now excited to introduce it to more consumers in Europe," said Alexander von Maillot, Global Head of Confectionery. He added that Nestlé is continuing to grow its leading international confectionery brand around the world and the launch of KitKat Ruby is further proof of that.

KitKat Ruby is manufactured in Hamburg, Germany using UTZ-certified cocoa beans.

KitKat Ruby will be available in major retailers across Europe, starting with the UK next week, to meet the growing demands of consumers who enjoy experimenting with new trends.

For more information, read the Nestlé UK press release and find images on Flickr.