Jan 18, 2018

Nestlé launches world’s first KitKat Chocolatory Sublime Ruby

KitKat Chocolatory Sublime Ruby

Nestlé today launched KitKat Chocolatory Sublime Ruby - a crispy wafer bar coated with the world’s first Ruby chocolate.

The Ruby chocolate offers a new taste experience, a kind of berry flavour made from the natural Ruby cocoa bean, with a characteristic pink hue. What makes the Ruby chocolate special is the intense taste and colour it achieves without the addition of any flavour or colour.

KitKat Chocolatory Sublime Ruby is first introduced in Japan and Korea, complementing over 350 KitKat 'Made in Japan' products in a large variety of flavours. It is currently available for online purchase and exclusively at 'KitKat Chocolatory' boutiques in both countries.

The launch of breakthrough innovation like KitKat Chocolatory Sublime Ruby underlines Nestlé’s commitment to growing its leading international confectionery brands around the world.

For more information, read the press release (pdf, 100Kb).