In brief
- Maggi launches its first air fryer-specific crispy mixes in Switzerland and Brazil, expands the range in Chile.
- The short video features Nestlé employees cooking in their own kitchens across three countries.
- Modern cooking solutions developed and tested for the air fryer.
The air fryer didn’t just change how people cook. It changed what they expect - faster, crispier, wholesome. Maggi’s range of crispy mixes reflects modern cooking solutions specifically crafted for the air fryer.
Cut. Coat. Cook. Listen for that crispy, craveable, golden bite.
The range is now available in Switzerland and Brazil for the first time. In Chile, the range expands with new crispy flavours.
The people in this film aren’t actors. They’re the people who work on the Maggi brand - cooking in their own kitchens, in their own cities, after their own workdays.
No script. No voiceover. Just the sound of three air fryers opening at the same time, and the crispiest finish ever heard.
"There's a moment at every family table when someone takes the first bite and everyone just smiles because it's that good. Maggi's crispy mixes were made for that moment. Our own people were the natural choice to capture it in a short video - they live that moment everyday," said Agnes Lalanne, Global Category Lead for Cooking Solutions at Nestlé.
The air fryer was half the revolution. The crispy mixes are the other half.
Maggi crispy mixes. So good, the air fryer finally has a partner.
Range details:
- Switzerland: More enjoyment with a guarantee of success: MAGGI revolutionises cooking with the Airfryer | Nestlé Switzerland
- Brazil: MAGGI® Product Line | Nestlé Recipes
- Chile: New MAGGI® Airfryer: Easy and delicious seasoning
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