On International Coffee Day this October 1st, Nescafé is starting its 80th anniversary celebrations and sharing our love for coffee.
Half a billion people enjoy Nescafé every day, in over 180 countries around the world. This makes Nescafé the number one coffee brand worldwide. It also features in the Top 50 global brands overall at number 36, as ranked by Interbrand.
So who better to bring people together on a day dedicated to celebrating coffee? That is why in local communities and cities across the world, Nescafé pop-up cafés are inviting young people to connect with others and explore the quality and creativity of a delicious sustainable coffee.
From Seoul to Sydney, from Beijing to Berlin, from Milan to Kingston, the pop-up cafés will share our passion and craft for making great coffee. Starting with the farmers growing quality beans and the experts mastering the blends, through to making and enjoying coffee with friends.
Barista-hosted open sessions give young coffee-lovers the chance to make their own coffee creations and take up the challenge to become their own barista.
For the third year running, Nescafé is engaging coffee lovers everywhere with its #GoodMorningWorld campaign.
Nestlé first introduced their flagship Nescafé coffee brand in Switzerland on 1 April 1938. Nestlé is the world’s largest coffee producer, with brands including Nescafé, Nescafé Dolce Gusto, and Nespresso.