Nestlé has today announced its biggest move yet into the meat-free market, launching a new 'cook from raw' plant-based burger in Europe, and unveiling plans for the United States.
Wayne England, the head of Nestlé's food business, said: "These new burgers don’t compromise on flavor, texture and cooking experience. They underline Nestlé's increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets."
The Garden Gourmet Incredible Burger will launch in Europe from this April, first coming to Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway and Sweden.
The Garden Gourmet Incredible Burger is 100% plant-based, with natural protein from soy and wheat. Natural plant extracts – beetroot, carrot, and bell pepper – help create the look of a beef burger before, during, and after cooking. The burger will be found in the chilled or frozen aisle, complementing Garden Gourmet’s existing range of products.
Beginning this fall, Nestlé will also roll out a cook from raw plant-based burger in the United States under the Sweet Earth brand, customized for the American consumer. Called the Awesome Burger, this new burger, to be sold fresh, will complement Sweet Earth’s existing veggie-centric burgers sold today.
Many consumers recognize that less meat in their diet is good for them and for the planet, but plant-based meat alternatives often do not live up to their expectations. The new burgers allow even meat lovers to enjoy a veggie burger that hardly differs from a traditional burger. They even make the sizzling sound of a regular beef burger during cooking.
Nestlé used its expertise in food to develop the new burgers, in line with its purpose of enhancing quality of life and contributing to a healthier future. They are the result of collaboration between culinary chefs, alternative protein researchers and local food experts at both Garden Gourmet and Sweet Earth.
As Wayne England added: "We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the U.S."
Garden Gourmet is continuously expanding its plant-based product range with new and surprising varieties of great-tasting and nutritiously balanced vegan and vegetarian options. Garden Gourmet is now available in 14 countries worldwide. Read more at www.gardengourmet.com.
Sweet Earth Foods is a leader in the modern food movement, delivering flavor-forward, nutrient-dense and sustainability-minded fresh and frozen foods to grocery retailers nationwide. Founded by husband and wife Brian and Kelly Swette and recently acquired by Nestlé, Sweet Earth features a wide range of products made with organic and non-GMO ingredients. For more information, please visit www.sweetearthfoods.com.