Nestlé USA is continuing to diversify its coffee portfolio with the acquisition of Chameleon Cold-Brew, a leading provider of premium-crafted coffee sourced consciously and grown sustainably.
Founded in 2010, Chameleon has become the number one organic cold-brew brand in the U.S., and one of the top three refrigerated cold-brew brands in the U.S. Chameleon’s products are available in a wide variety of formats: ready-to-drink cold-brew, cold-brew concentrate, kegs, cold-brew kits and whole bean coffee.
The acquisition is in line with Nestlé’s focus on the high-growth food and beverage categories of coffee, petcare, infant nutrition and bottled water. It also fits with Nestlé’s strategy of capturing opportunities provided by new consumer trends.
The relationship allows Nestlé to expand its access to the emerging cold brew category, helping provide coffee lovers with a variety of offerings in terms of format, taste and price points.
For more, read the press release from Nestlé USA.