Meatless is going mainstream, as two of America's beloved brands are getting even more awesome. Nestlé is launching new meatless DiGiorno and Stouffer’s innovations made with Sweet Earth Awesome Grounds, a plant-based ground beef alternative.
DiGiorno Rising Crust Meatless Supreme pizza with Sweet Earth Awesome Grounds and Stouffer's Meatless Lasagna with Sweet Earth Awesome Grounds will help satisfy consumers looking for convenient and meat-free options from brands they know and trust. Similar to the original offerings with real meat, these new recipes have the same high product quality, taste and texture.
Consumers are increasingly showing interest in adopting a 'flexitarian' lifestyle — making an active choice to incorporate more plant-based meals into their diets, while occasionally eating meat or fish. In recent years, the demand for meals made with meat alternatives has gone mainstream.
Launching more plant-based food and beverages is part of Nestlé's efforts to speed up the transformation of its portfolio with innovative, sustainable products.
For more, read the press release