In brief
- Nestlé is expanding its healthy longevity portfolio with Solgar Prime, a new premium supplement range. The launch supports the company's focus on healthy longevity as a strategic growth platform.
- The range responds to increasing demand for proactive nutrition solutions that help people maintain muscle strength, vitality, mobility and overall wellbeing as they age.
- Building on Solgar's nearly 80 years of expertise, Solgar Prime is a science-based nutritional solution that will be introduced in the US, Europe and Asia.
Nestlé is expanding its presence in the healthy-longevity market with the launch of Solgar Prime, a new premium supplement range designed to help people maintain muscle strength, vitality and wellbeing through midlife and beyond.
The launch supports Nestlé's continued focus on healthy longevity, one of its strategic growth platforms. By 2040, nearly half of the world's population will be over 40, making healthy longevity and proactive nutrition important drivers of future growth. These segments are expected to deliver double-digit growth through 20301.
"Healthy longevity is one of the most dynamic growth areas in consumer health," said Serena Aboutboul, Head of the Nutrition & Health Strategic Business Unit at Nestlé. "As people live longer and seek to live healthier lives, they are increasingly looking for ways to maintain their strength, vitality and mobility over time. Solgar Prime expands our portfolio of science-based nutritional solutions designed to address those evolving needs and reflects our continued focus on helping people live healthier lives for longer."
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