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Nestlé sells PowerBar

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Vevey, Switzerland
  • Nestlé divests PowerBar to US firm Post Holdings
  • Post Holdings is the third largest producer of ready-to-eat cereals in the US

Nestlé today announced that it has sold its premium sports nutrition business under the PowerBar and Musashi brands to a US-based consumer packed goods holding company, Post Holdings. Nestlé’s premium sports nutrition business operates mostly in the US, Canada, western Europe, Australia, New Zealand and Japan.

Post Holdings, based in St Louis, Missouri, is a leading manufacturer, marketer and distributor of branded ready-to-eat cereals in the United States and Canada.

Nestlé, the world’s leading Nutrition, Health and Wellness company, employs 339,000 people and its products are sold in almost every country in the world.

The transaction is subject to customary closing conditions.



Media        Robin Tickle               Tel.: +41 21 924 22 00  
Investors    Roddy Child-Villiers     Tel.: +41 21 924 36 22  


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