Executive Vice President
Chief Executive Officer, Nestlé Nespresso S.A.
Alfonso is CEO of Nespresso and a member of the Group Executive Board.
With extensive experience in the portioned coffee category, a results-focused approach and a talent to inspire teams, he is driving performance and advancing our growth strategy for Nespresso.
Alfonso began his career at Nestlé in Mexico as an assistant marketing manager in 1992. With a career spanning more than 30 years with Nestlé, he has held various leadership positions across geographies and business operations, including Mexico, Puerto Rico and the U.S. Alfonso was previously Vice-President of Marketing for the Beverage Division of Nestlé USA, General Manager for Nestlé in Puerto Rico, Nespresso's Chief Marketing Officer, and CEO of Nespresso North America, where he expanded the Vertuo system and led the brand to achieve global B Corp certification in 2022.
Alfonso holds a Bachelor of Business Administration in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.
