Nestlé Purina has opened its first factory in Poland, a CHF93 million investment to help meet rising demand for pet care products in Central Europe.
Poland is the biggest pet food market in Central Europe. The new factory, located in Wroclaw in Southwest Poland, employs around 250 people, about 40 percent of whom are under the age of 30.
“Investment in Poland and Central Europe is strategic to our business because of the vast potential for growth. This new factory reflects our desire to connect deeper with consumers in the region and expand our reach to millions more pets and their owners” said Bernard Meunier, Chief Executive of Nestlé Purina Pet Care Europe, Middle East and North Africa.
Nestlé Purina is planning to invest an additional CHF44 million by the end of 2015 to build additional capacity at the Wroclaw facility.