Content

How we organize content on a page can aid the user’s understanding of the content. There are a number of elements that we can use to support this, such as sub-headings, bullet points and the overall copy structure.

We also have a set of components that can be used to help present content in an engaging way. Used alongside the basic page layout tools, these components can help to:

• create an emotional connection
• provide context, insights and takeaways
• keep the narrative structured and easy to understand