Aug 13, 2014

Nestlé India Alpino ads raise push into premium chocolate market

Nestlé India has launched a series of advertisements for its Alpino brand as part of its greater competitive foray into India’s premium chocolate market.

The advertisements, running on the theme of ‘To Love is to Share’, highlight the sharing and romance between couples even after slightly tense and awkward moments.

The ads build on an original advertising campaign in 2013 when Alpino, packaged with two crunchy bonbons with a creamy mousse center, was launched in India.