Nestlé Breakfast Cereals launches organic versions of family favorites

Nestlé Breakfast Cereals launches organic versions of family favorites

Cereal Partners Worldwide (CPW), the maker of Nestlé Breakfast Cereals, has launched organic versions of its family-favorite brands CHOCAPIC, NESQUIK and CHEERIOS.

Consumers are increasingly looking to include organic products in their families’ diets. Up until now, great-tasting organic breakfast cereal options for children have been limited.

Officially certified organic, the range is made with the same high-quality ingredients you would expect from a Nestlé Breakfast Cereal. Similar to their conventional versions, the new organic variants contain whole grain as the number one ingredient and are free from artificial colors and preservatives.

The launch is part of CPW’s ongoing commitment to making breakfast better for everyone. The new organic range is available in France, Spain and Portugal starting September 2018, and will be available in further markets in 2019.

Earlier this year, Nestlé launched Nestlé for Healthier Kids, a global initiative to help 50 million children live healthier lives by 2030. It includes a commitment to accelerate the transformation of Nestlé’s food and beverage portfolio worldwide. That includes adding even more fruits, vegetables, fiber-rich grains and micronutrients, as well as continuing to reduce sugars, salt and saturated fats. It also includes simpler ingredients list and more organic and natural options.

Read the full press release (pdf, 120Kb)