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Jul 29, 2019


Milo hosts first Milo Champions Cup youth football tournament

Boys playing football

Youth teams from across Asia, Africa and the Americas are taking part in the first Milo Champions Cup, kicking off with a training session with Barça Academy at Cuitat Esportiva starting July 30.

Nestlé’s Milo brand and FC Barcelona are promoting physical activity, healthier lifestyles and the unique values that only sports can teach through their partnership.

Ten teams with a total of 80 kids will represent their country in a five-a-side tournament to be the first winner of the Milo Champions Cup. The teams of eight players under 12 years old must include boys and girls, and the rules state that at least one female player must be on the pitch for each team at all times.

For the first time in football, the player that shows the best behaviour and fair play in each game will be awarded with the ‘Milo green card’ as recognition of their sporting spirit.

The event will start with a Barça Academy training session where kids will learn the football methodology, philosophy and values of FC Barcelona. They will also take part in individual team training sessions.

Milo has been the official tonic food drink of FC Barcelona since November 2016. Milo has long been associated with sports and physical activity. For more than 50 years the brand has run youth sports programmes. More than 22 million children across the world are involved in sports events delivered by Milo every year.

Nestlé has continued to improve the nutritional profile of Milo and other cocoa and malt beverages in recent years. Reduced-sugar versions of Milo are appearing across a number of countries this year in both the classic Milo powder as well as in the ready-to-drink (RTD) format. That includes products with no added table sugar. The move is part of Nestlé’s commitment to meeting changing consumer demand and provide healthier and tastier choices.

In May 2018, Nestlé launched Nestlé for Healthier Kids, a global initiative to help 50 million children live healthier lives by 2030. It includes a commitment to accelerate the transformation of Nestlé’s food and beverage portfolio worldwide. That includes adding even more fruits, vegetables, fiber-rich grains and micronutrients, as well as continuing to reduce sugars, salt and saturated fats. It also includes simpler ingredients list and more organic and natural options.

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