Nestlé USA today announced that it has agreed to acquire Sweet Earth, a plant-based foods manufacturer based in Moss Landing, California.
The acquisition gives Nestlé immediate entry into the plant-based foods segment in the US. The plant-based food market is growing by double digits and expected to reach CHF 5 billion worldwide by 2020.
One of Nestlé’s strategic priorities is to build out its portfolio of vegetarian and flexitarian choices, in line with modern health trends.
Sweet Earth’s on-trend products feature global flavours and plant-based proteins like seitan (wheat-based), tofu and legumes like lentils, chickpeas and beans. They span three core platforms: entrees, breakfast and plant-based proteins, called Righteous Meats.
The Sweet Earth acquisition follows Nestlé’s recent equity stake in Freshly, a direct-to-consumer delivery service, and continues the company’s evolution into new products and categories to match changing consumer preferences.
Nestlé already offers a range of vegetarian protein-based products in some European markets with our Garden Gourmet range.
For more read the press release on the Nestlé USA website