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Nestlé for Healthier Kids
The Nestlé for Healthier Kids program (N4HK) brings together all our efforts to support parents and caregivers to raise healthier kids and to inspire children themselves. It promotes healthy eating and lifestyle habits for children aged 3 to 12 years.
Through our campaigns and initiatives, we spread awareness about the need to ensure kids get the nutrients to grow and develop properly. We share knowledge about the benefits of healthy lifestyles in the hope they will take that into adulthood. And we help kids appreciate the difference their individual diet and lifestyle choices make to the planet.
Inspiring healthy kids
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How we’re getting through to kids
Fulfilling the ambition of Nestlé for Healthier Kids impacts many areas of our work. Collectively, we are motivated by four core objectives – encouraging kids to:-
Eat more fruits and vegetables 
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Eat managed portions 
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Drink more water 
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Exercise regularly 
From school programs to social media, we are providing parents with everyday tips and advice on involving kids in meal preparation. We want to make food a fun and engaging part of life, and hope to inspire children to make healthy eating and lifestyle choices that set them up for the rest of their lives.
For example, through Nestlé for Healthier Kids, we encourage families to involve children in shopping, handling ingredients and preparing meals too. We collaborate with social media influencers who share ideas on how to involve kids in the kitchen, and have created catchy videos that encourage families to let kids pick their own fruits for breakfast. We make things fun using storytelling techniques, and even make drinking water more appealing by showing how to infuse it with fruits.
Looking out for infants in the first 1 000 days
Adopting good nutrition habits from an early age is essential to becoming a healthy adult. Nestlé Baby & me, a program within Nestlé for Healthier Kids, offers personalized nutrition services to parents in the first 1 000 days of their baby's life – from pregnancy through to the child’s second birthday. The program is available in over 80 countries and more than 10 million parents are currently registered. Online services include an e-learning course that turns the latest scientific findings into simple, practical feeding advice.
Promoting healthier kids around the world
Nestlé for Healthier Kids in Australia has revamped its website to include lesson plans, worksheets and videos which bring health and nutrition to life. Additional content also introduced children to the concept of sustainability, with activities such as recycling and creating art with natural materials. Similar changes are in the pipeline in other markets, such as Peru and India.
In the Philippines, our Bear Brand has launched the Tibay calculator in partnership with the country's Food and Nutrition Research Institute. This online tool offers parents feedback on the nutritional value of children’s diets, by scoring meals and providing recommendations for improving their nutrition. The Bear Brand Tibay calculator reaches hundreds of thousands of parents, improving childhood nutrition across the country.
Brands committed to healthier lives
Our company purpose is to enhance quality of life and contribute to a healthier future. That’s why we want our products to help kids build strong immune systems, ward off communicable disease and lead healthier, happier lives. We are reducing salt, sugars, saturated fats, and adding powerful ingredients like fiber-rich grains or vegetables, and adding micronutrients to fortify thousands of products across the world.
Nestlé Pure Life inspires more than 30 million children to choose water.
People around the world recognize that water is the best choice for their health. But unhealthy alternatives are too often chosen, especially by kids.
Nestlé Pure Life is the world’s #1 bottled water brand, reaching consumers in over 40 countries. We believe pure water should be the preferred hydration choice for children.
This is why we are setting an ambitious goal to inspire more than 30 million children to choose pure quality water. We will achieve this goal through innovative products and services, making pure water a preferred choice for all.
Milo inspires millions of kids to grow with sports.
Doing sports regularly is essential to a healthy lifestyle, but too often kids prefer to stay home playing with electronic devices. At Milo, we believe that sports is essential for kids development because it teaches them life skills and values that helps them succeed in life. This is why we are committed to enabling more kids to play sports regularly.
We engage with more than 20 million kids every year through grass roots sports events, engaging technology such as the Milo Chamsquad app and our iconic partnership with FC Barcelona that provides unique coaching experiences.
Made with simple ingredients such as malt barley, milk, sugar and cocoa, Milo products are continuously improved to deliver the nutritious energy that children need to grow with sports.
Maggi helps millions of families to cook tasty and balanced meals.
Studies have shown that when kids cook with their parents, they are more likely to eat food they often reject, like vegetables or salads.
At Maggi, we understand the power of homemade cooking. This is why we are committed to inspiring families to cook tasty and balanced homemade meals everyday, with the fresh ingredients they love.
We are transforming our products in more than 150 countries, with simpler and healthier ingredients.
We are also deploying an ambitious cooking education programme for parents and kids, with recipes, simple cooking tips and online courses. So that picky eaters simply become less picky.
Nestlé Breakfast Cereals inspires families to enjoy a balanced breakfast.
Studies show that many children are not getting enough whole grain in their diets. Too often they skip breakfast or don’t get enough from it.
At Nestlé Breakfast Cereals, we believe that a better breakfast is more than a good start to the day - it’s the foundation for a better future.
We’ve made whole grain the number one ingredient in our children’s products and are further reducing sugar. Most of our breakfast cereals for children are also fortified with at least seven vitamins and two minerals.
We’re helping parents create a balanced breakfast, with guidance on portion size and inspiring food combinations, so that children can enjoy a nutritious and tasty start to the day.
Many children suffer from deficiencies in essential vitamins and minerals such as iron. Worldwide 40% of pre-schoolers are anaemic.
That is why Cerelac infant cereals are fortified with key micronutrients (iron, zinc, vitamin A and vitamin C).
Cerelac is suitable as a first complementary food for infants from 6 months onwards, when breast milk alone no longer meets the baby's growing nutritional requirements.
A recent study in India showed that young children who consume fortified cereals have a reduced risk of iron deficiency anaemia.
Nido supports every mother’s love to nurture a healthy future for their children.
Raising well-rounded, self-confident children capable of finding their path in life is no easy job. It requires effort, dedication, perseverance, even courage…and a bit of help.
That is why Nido has been by the side of mothers for generations, supporting children’s comprehensive growth and development.
Nido offers tailored nutrition from toddlerhood to school age, with a range of dairy-based products that answer to the specific evolving nutritional needs of children, from macronutrients like proteins to well-balanced fortification with iron, zinc, B-vitamins, etc.
Furthermore, our stimulation and service platform for children’s cognitive and social development helps parents find the parenting style that best suits them. Through our products and services, we help every mother to raise marvelous, unique individuals that will find their own path in life.
Bear Brand provides strength by fighting micronutrient deficiencies.
Micronutrient deficiency (MND) affects millions of families around the world. It can lead to weak immune systems, reduced mental capacity and poor growth especially amongst children; thus risking trapping families in a vicious cycle of weak health and reduced income.
At Bear Brand, we believe that nutrition deficiencies should not stop families from pursuing their dreams of a better life. Through our NutriStrong fortification we provide strength by tailoring our products to the specific nutritional gaps of each country.
With our campaigns and nutrition education programs we help families to be healthier and stronger.
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