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Nestlé for Healthier Kids

The Nestlé for Healthier Kids program (N4HK) brings together all our efforts to support parents and caregivers to raise healthier kids and to inspire children themselves. It promotes healthy eating and lifestyle habits for children aged 3 to 12 years.
Through our campaigns and initiatives, we spread awareness about the need to ensure kids get the nutrients to grow and develop properly. We share knowledge about the benefits of healthy lifestyles in the hope they will take that into adulthood. And we help kids appreciate the difference their individual diet and lifestyle choices make to the planet.
Inspiring healthy kids
90000
Under
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How we’re getting through to kids
Fulfilling the ambition of Nestlé for Healthier Kids impacts many areas of our work. Collectively, we are motivated by four core objectives – encouraging kids to:-
Eat more fruits and vegetables -
Eat managed portions -
Drink more water -
Exercise regularly
From school programs to social media, we are providing parents with everyday tips and advice on involving kids in meal preparation. We want to make food a fun and engaging part of life, and hope to inspire children to make healthy eating and lifestyle choices that set them up for the rest of their lives.
For example, through Nestlé for Healthier Kids, we encourage families to involve children in shopping, handling ingredients and preparing meals too. We collaborate with social media influencers who share ideas on how to involve kids in the kitchen, and have created catchy videos that encourage families to let kids pick their own fruits for breakfast. We make things fun using storytelling techniques, and even make drinking water more appealing by showing how to infuse it with fruits.

Looking out for infants in the first 1 000 days
Adopting good nutrition habits from an early age is essential to becoming a healthy adult. Nestlé Baby & me, a program within Nestlé for Healthier Kids, offers personalized nutrition services to parents in the first 1 000 days of their baby's life – from pregnancy through to the child’s second birthday. The program is available in over 80 countries and more than 10 million parents are currently registered. Online services include an e-learning course that turns the latest scientific findings into simple, practical feeding advice.

Promoting healthier kids around the world
Nestlé for Healthier Kids in Australia has revamped its website to include lesson plans, worksheets and videos which bring health and nutrition to life. Additional content also introduced children to the concept of sustainability, with activities such as recycling and creating art with natural materials. Similar changes are in the pipeline in other markets, such as Peru and India.
In the Philippines, our Bear Brand has launched the Tibay calculator in partnership with the country's Food and Nutrition Research Institute. This online tool offers parents feedback on the nutritional value of children’s diets, by scoring meals and providing recommendations for improving their nutrition. The Bear Brand Tibay calculator reaches hundreds of thousands of parents, improving childhood nutrition across the country.

Brands committed to healthier lives
Our company purpose is to enhance quality of life and contribute to a healthier future. That’s why we want our products to help kids build strong immune systems, ward off communicable disease and lead healthier, happier lives. We are reducing salt, sugars, saturated fats, and adding powerful ingredients like fiber-rich grains or vegetables, and adding micronutrients to fortify thousands of products across the world.