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Nestlé for Healthier Kids

The Nestlé for Healthier Kids program (N4HK) brings together all our efforts to support parents and caregivers to raise healthier kids and inspire children themselves. It promotes healthy eating and lifestyle habits for children aged 3 to 12.
Through our campaigns and initiatives, we spread awareness about the need to ensure children get the nutrients to grow and develop properly.
We share knowledge about the benefits of healthy lifestyles in the hope they will take that into adulthood. And we help kids appreciate the difference their individual diet and lifestyle choices make to the planet.
Inspiring healthy kids
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How we are helping to educate kids about healthy lifestyles
Nestlé for Healthier Kids incorporates many areas of our work. Collectively, we are motivated by four core objectives, encouraging kids to:-
Eat more fruits and vegetables -
Eat managed portions -
Drink more water -
Exercise regularly
From school programs to social media, we are providing parents with everyday tips and advice on involving kids in meal preparation.
We want to make food a fun and engaging part of life and we hope to inspire children to make healthy eating and lifestyle choices that set them up for the rest of their lives.
For example, we encourage families to involve children in shopping, handling ingredients and preparing meals. We also collaborate with social media influencers who share ideas on how to involve kids in the kitchen. Plus, we have videos that encourage families to let kids pick their own fruit for breakfast.
In addition, we make things fun using storytelling techniques and we make drinking water more appealing by showing how to infuse it with fruits.

Looking out for infants in the first 1000 days
Adopting good nutrition habits from an early age is essential to becoming a healthy adult.
Nestlé Baby & me, a program within Nestlé for Healthier Kids, offers personalized nutrition services to parents in the first 1 000 days of their baby's life – from pregnancy through to the child’s second birthday.
The program is available in over 80 countries and more than 10 million parents are currently registered. Online services include an e-learning course that turns the latest scientific findings into simple, practical feeding advice.

Promoting healthier kids around the world
The Nestlé for Healthier Kids website in Australia includes lesson plans, worksheets and videos that bring health and nutrition to life. Additional content also introduces children to the concept of sustainability, with activities such as recycling and creating art with natural materials.
In the Philippines, Nestlé for Healthier Kids activities include the Nestlé Wellness Campus, run in collaboration with the national Department of Education, and the Bear Brand Tibay calculator, in partnership with the country's Food and Nutrition Research Institute.
The Tibay online tool offers parents feedback on the nutritional value of children’s diets, by scoring meals and providing recommendations for improving their nutrition. The Bear Brand Tibay calculator reaches hundreds of thousands of parents, improving childhood nutrition throughout the country.
In Hungary, we run a nationwide digital campaign and educational challenge called Etesd az Eszed (Feed your brain), in cooperation with Okos Doboz (Smart Box), the largest Hungarian digital education platform. The aim is to increase children’s knowledge of healthy lifestyles, nutrition and sustainability.

Brands committed to healthier lives
Our company purpose is to enhance quality of life and contribute to a healthier future.
This is why we want our products to help kids build strong immune systems, ward off communicable diseases and lead healthier, happier lives.
We are reducing salt, sugars and saturated fats, and adding powerful ingredients (such as whole grains and vegetables) and micronutrients to fortify thousands of products worldwide.