Our vision and commitments

Ocean wave

Our vision is that none of our packaging, including plastics, ends up in landfill or as litter, including in oceans, lakes or rivers. Our vision is not just some lofty ideal - we are working hard to deliver on it and help to achieve a waste-free future.



recyclable or reusable packaging by 2025



reduction in use of virgin plastics by 2025



of our packaging is already recyclable or reusable (2020)

We announced in 2018 our commitment to making 100% of our packaging recyclable or reusable by 2025. In January 2019, we set out our broader vision for a waste-free future, and announced a series of specific actions to meet our commitment.

While we are committed to pursuing recycling options where feasible, we know that 100% recyclability is not enough to successfully tackle the plastics waste problem. We need to push the boundaries and do more.

Building on our commitment to making 100% of our packaging recyclable or reusable by 2025, we aim to reduce our use of virgin plastics by one third in the same timeframe. We will do so by leading the shift from virgin plastics to food-grade recycled plastics, while accelerating the development of innovative packaging solutions.

On our transformative journey towards a waste-free future, we follow our Rules of Sustainable Packaging (pdf, 723Kb). This set of rules is driving our journey and is applied to all packaging innovations and renovations in order to improve design for recycling and overall environmental performance.

We are determined to look at every option to solve complex packaging challenges and embrace multiple solutions that can have an impact now. These solutions include introducing new delivery systems and innovative business models - like reusable or refill systems - to reduce our use of single-use plastics, using recyclable paper-based materials and reducing the weight and size of packaging materials. We are also exploring compostable packaging solutions where reuse and refill systems and plastics recycling are not viable options.

As we deploy new solutions, we will never compromise the health of our consumers. Plastic packaging plays an important role in safely delivering food and drinks to consumers and reducing food loss and waste, so we need to carefully consider alternatives before making changes. The safety and quality of our foods and beverages are non-negotiable.

Download our Creating Shared Value and Sustainability Report

See performance and reporting