Nestlé has been named most effective food marketer (pdf, 110 Kb) for the third year running based on the Effie Effectiveness Index 2018.
The prestigious global Effie Index measures the impact of marketing campaigns around the world.
Nestlé topped the food advertisers’ group, with 98 Effie awards worldwide as a result of standout campaigns.
It also came third in Effie’s overall global ranking of advertisers.
Award-winning Nestlé campaigns included Maggi, KitKat, Gerber…
Read more on Effie Index website