Lifestyles are shifting, and mealtimes are increasingly about moments of comfort, curiosity and creativity. Nestlé is responding with ideas and innovations that connect with people in their everyday lives.
We are redefining how we create, grow and share our food and beverage brands. With a focus on fewer product launches - but doing them bigger and better - we identify the ones with real potential and scale them swiftly across regions. In 2025, this strategy came to life through three strong growth areas: modern cooking, Chocobakery and iced coffee.
Modern cooking in Europe
Maggi, a brand with deep roots in Europe, has always evolved to reflect how people cook and eat. Today’s consumers want wholesome meals that balance taste and convenience, but they have less time to cook. Maggi’s new range of air fryer seasonings and crispy coatings helps people make delicious and flavorful meals at home with less effort.
Developed by our chefs and food experts, these products fuse science with simple cooking know-how to ensure great results every time. As we expand the range across different geographies, our air fryer solutions are adapted to match local tastes and cooking styles.
Chocobakery: sweet success in Latin America
Confectionery is having a cultural moment in Latin America. Consumers are embracing richer textures, bold new formats and fun, shareable treats.
Building on this enthusiasm, we launched Chocobakery, a line of indulgent chocolate snacks inspired by bakery favorites.
Backed by a vibrant campaign across TikTok, digital media and retail, Chocobakery quickly captured attention - especially among younger consumers. The standout product, Choco Trio, combines milk chocolate with crunchy biscuit, and has become one of the fastest-growing chocolate innovations in the region.
"It is proof," says Nestlé’s Patricio Torres, Head of Confectionery Brazil, "of our unique capabilities to develop winning products in different formats, with different textures."
Iced coffee gets hot in Asia, Oceania and Africa
Coffee culture is changing fast - one in three cups is now served cold in Asia, Oceania and Africa. From Australia’s sophisticated coffee cafés to Japan’s barista trends, people are reimagining their daily brew.
With our Nescafé Espresso Concentrates and range of ready-to-drink iced coffees, we’re helping consumers enjoy café-style flavor at home and on the go.
These products are already outperforming expectations as more people are reaching for refreshing, flavorful cold coffee, and we’re continuing to expand and refine the range to match local preferences.
From kitchens to coffee shops, these spotlights from across the world show how Nestlé turns insight into innovation, creating products that people love, every day.
