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This took place in Vevey, Switzerland from 8-9 June 2005.
Presentations
- Strategic Demand Generation (pdf, 2 Mb)
Ed Marra - GLOBE (pdf, 501 Kb) Read transcript (pdf, 501 Kb)
Chris Johnson - Global Account Management - Wal*Mart (pdf, 4 Mb) Read transcript (pdf, 105 Kb)
Chris Johnson - Cereal Partners Worldwide (pdf, 523 Kb) Read transcript (pdf, 113 Kb)
Ian Friendly - European Discount Initiative (pdf, 1 Mb) Read transcript (pdf, 1 Mb)
Hervé Cathelin - Read transcript (pdf, 1 Mb)
Peter Brabeck-Letmathe and Wolfgang Reichenberger - Nestlé Purina PetCare Europe (pdf, 879 Kb) Read transcript (pdf, 123 Kb)
John J. Harris - "A Transformational Opportunity" (pdf, 2 Mb) Read transcript (pdf, 93 Kb)
John J. Harris