Our approach to guiding people toward tasty and balanced diets
Good food and nutrition are fundamental to everyone’s health, well-being and quality of life.
A balanced approach to nutrition aims to help people receive the essential nutrients their bodies require to grow and develop, tailored to their unique life stages and lifestyles.
Our Nutrition, Health and Wellness strategy
As a trusted partner, present in 185 countries worldwide, our ambition is to help bring tasty and balanced diets within reach for billions. We tailor our offerings to local tastes and preferences, and support people across all life stages, and every meal occasion in the day, from breakfast to dinner to the indulgence of a snack.
Our strategy shapes the evolution of our product portfolio while equipping people with the tools, transparency and information useful to make informed decisions, helping to foster responsible consumption and nutritious choices. This is a critical part of our Creating Shared Value approach, which is based on our strong conviction that a company should create value both for its shareholders and for society at large.
Our strategy comes to life through Nestlé Research and Development. Our dedicated team of over 4000 employees provides the scientific foundations for our innovations – from food safety to nutrition and health research to agriculture and packaging – and translates scientific discoveries into product and technology solutions for people and pets. Their work supports our aim to grow sales of our more nutritious products by CHF20-25 billion by 20301 and provide transparent information and support to help consumers make informed choices.
62
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Learn more in the Social Disclosures section of our 2025 Non-Financial Statement (pdf, 18Mb).
Our global portfolio
Basket breakdown: Coffee 29 percent, Pet Care 21 percent, Nutrition 21 percent, Food and Snacks 29 percent.
Note: 2025 group sales, % split excluding Nestlé Waters & Premium Beverages.
Offering more nutritious food
Our priority is to grow our portfolio segments with a Health Star Rating (HSR) ≥ 3.5 and specialized nutrition products. We aim to enhance the nutrition density of our products by reducing public health-sensitive nutrients like sugar, sodium and saturated fats, while increasing positive nutrients such as fiber, protein and food groups like fruits, nuts, legumes and vegetables.
We aim to deliver on this priority through three main actions by:
- Continuing to invest in R&D to innovate and renovate our products, including through micronutrient fortification
- Expanding our nutritious product offerings, including our affordable nutrition range, plant-based foods, as well as products for children and healthy ageing
- Allocating significant marketing spend to these two segments
Overall, we will continue our efforts to improve the nutritional value of our products, adding ingredients such as whole grains, which provide essential nutrients, and continue to reduce sugar, salt and fat.
Providing nutrition information and marketing responsibly
We provide information and services to help people make informed food choices as part of a balanced diet. Many of our digital services offer consumers recipes, meal plans, support and rewards – empowering families to maintain a balanced diet.
We have committed to responsible portion sizes for our confectionery and ice cream products where local regulations allow, and have restricted the marketing of indulgent products to children under 16.
Making nutrition accessible and affordable
Consumers worldwide, regardless of their backgrounds, strive to eat a balanced diet. However, affordability and accessibility often stand as barriers, preventing individuals from consuming the diet they desire.
To address this challenge, we are expanding our affordable and nutritious offerings. In countries with the highest risk of deficiencies, we provide a range of regularly consumed products fortified with essential micronutrients, such as iron, zinc, vitamin A and iodine.
Read more about affordable nutrition.
The life-long nutrition approach
Nutritional requirements are not the same for everyone: age, lifestyle and life stage all play a part in determining what people need. Babies need higher levels of healthy fats to support brain development. Kids need protein and calcium for growing bones. Pregnant women need folic acid to support fetal development. Older adults need more calcium, vitamin D, fiber, and protein for bone health, digestive function and muscle mass.
That’s why we take a tailored approach that combines science, research and development, and consumer insights to guide our life-long nutrition.
Transparency on our portfolio
In 2022, we became one of the first food and beverage companies to transparently report the nutritional value of our global portfolio, basing our reporting on a government approved system: the Health Star Rating. Since then, we have been reporting the percentage of our products with Health Star Rating. This nutrient profiling system is used on front-of-pack nutrition labels in some countries and applied by the Access to Nutrition Initiative (ATNI)2.
Read more about transparency on our portfolio.
1 The target assumes constant foreign exchange rates. Should any material acquisitions or divestitures take place, the target may be adjusted accordingly.
