Apply and explain nutrition information on packs, at point-of-sale and online
Consumers want to know the nutritional details about what they eat and drink. We support this with transparent, easy-to-understand information that helps consumers make the best choices for them.
Demonstrating our commitment
By adding on-pack guidance to more of our products every year, we are continually increasing the amount of product information available to our consumers. Having insights into the nutritional value of our products and the ingredients used is important to help people make the right food choices for themselves and their families.
Since 2005, we have brought our Nestlé Nutritional Compass to 98.3% of packaging. The graphic combines nutritional information with tips for enjoying a balanced diet in a unique, recognizable format. This work is complemented by our introduction of more voluntary front-of-pack nutrition labeling schemes, such as Nutri-Score.
We know our consumers want a holistic insight into the impacts of our products. In response, we are expanding our on-pack communications beyond nutrition. Our brands are engaging consumers on the topics that matter to them most, providing information on how our products support the planet and the communities where they are made.
Scoring meals with MyMenu IQ
Cooking is an important part of life for many of our consumers. To help provide simple nutritional advice, we have launched a new meal-scoring service on our recipe websites in Mexico and Central and West Africa Region (CWAR).
MyMenu IQ is a scientifically validated nutritional service that ranks the nutritional balance of meals on a scale of 0 to 100. This empowers individuals and families to choose recipes and food combinations that support a healthier, more balanced diet.
By the end of 2020, MyMenu IQ had been launched across six countries and 10 websites globally, with more to come in 2021.
Championing Nutri-Score through our Garden Gourmet range
We believe nutritional information should be understandable at a glance. In June 2019, we announced the nutrition labeling scheme Nutri-Score as our preferred front-of-pack system in Continental Europe. Since then, we have been implementing it at scale, giving our products ratings from A‒E to ensure transparency and to support informed consumer product choices.
Leading the launch is our plant-based brand Garden Gourmet. By the end of 2020, the voluntary front-of-pack system had been implemented on Garden Gourmet products in Austria, Belgium, Germany, the Netherlands, Portugal and Spain. We are proud that most Garden Gourmet products already score an A or B.
We are continually reformulating recipes to improve their nutritional value ‒ and Nutri-Score rating ‒ while retaining the flavor and texture our consumers love. The Nutri-Score system provides us with a clear standard for what good nutritional values look like. It enables us to accelerate these reformulations to create even tastier and healthier products. We plan to implement Nutri-Score labels on around 7500 Nestlé products by 2022.
Enabling insights into childhood nutrition with Bear Brand
We understand that parents and caregivers want to give their children the best start in life. We want to support them to achieve this.
In the Philippines, our Bear Brand has developed and launched the Tibay calculator in partnership with the Food and Nutrition Research Institute (FNRI). This interactive online tool offers parents valuable feedback on the nutritional value and diversity of their children’s diet. It scores meals and provides recommendations for addressing nutritional gaps compared with national data.
The Bear Brand Tibay calculator is expected to reach over 500 000 children, improving childhood nutrition across the Philippines.