Nestlé is sharing its passion for nutrition with millions of Chinese consumers in a unique e-commerce event that highlights the Swiss roots of the company.
As part of the celebrations to mark the company's 150th anniversary, Nestlé is offering its entire range of locally produced products as well as others from overseas to consumers via Alibaba Groups e-commerce platforms in a three day 'Superbrand Day' promotion.
The six month joint campaign leverages Alibaba's online and mobile marketplaces.
"There is no better way to celebrate 150 years of 'Good Food, Good Life', than to create an opportunity for everyone in China to share our passion for nutrition, health and wellness," said Wan Ling Martello, Executive Vice President responsible for Nestlé's Zone Asia, Oceania and sub-Saharan Africa.
"And there is no better place than China to start the story of the next 150 years. Consumers here are adapting to technology faster than almost anywhere else in the world."
The campaign features more than 150 products from 30 brands, 67 of which are new for Chinese consumers including Nido milk powder from the Netherlands, Nestlé Damak chocolate from Turkey, Nescafé Gold from France, and Nestlé and Wyeth infant formula products from Switzerland, the UK and Germany.
Read the press release from Nestlé China (pdf, 380 Kb) and find related images on Flickr
