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Nutrition information and responsible marketing

Mother and child eating fruit


We have an important role to play in inspiring people and encouraging attitudes and behaviors towards living more healthily.

We aim to use clear labelling and responsible marketing that promotes healthy lifestyles to communicate transparently about our ingredients and the nutritional composition of our products. We advertise our products according to strict guidelines – especially when it comes to how we promote breast milk substitutes and how we communicate to children.

In addition, by nudging people towards more sustainable choices, we are helping them understand that what they eat and how they live also affects the health of the planet, and that they can make a difference and help ensure our ability to feed future generations in nutritious ways.

Our progress in sharing information that supports good nutrition

95.5 %


Providing clear labelling

People expect to know what is in the food they are purchasing. This is why we provide nutritional information on products we sell.

We provide comprehensive information on ingredients and nutritional composition on our packaging. Often, this information is supported by easy-to-understand scores or logos which tell people at-a-glance how nutritious something is.

In addition, how much people eat can be as important as what they eat. Launched in 2013, the Nestlé Portion Guidance initiative aims to help consumers understand what constitutes an appropriate portion of our products.

Mother and child cooking

Marketing responsibly

We do not promote chocolate, confectionery, soft drinks, ice cream or potato-based savory snacks to children under 13, or engage in promotional activity in primary schools and secondary schools anywhere in the world. We are proud that this covers even countries where there is no legislation preventing such activity. The approach comes from our membership of the International Food & Beverage Alliance and we voluntarily go beyond the terms of its commitments.

Our approach is set out in the Nestlé Marketing Communication to Children Policy. In November 2022, we announced a new version of this policy, which will take effect as of July 1, 2023 and will be applied globally to products sold by Nestlé. With our new Marketing Communication to Children policy, we will voluntarily restrict our marketing to kids under the age of 16.

In addition, we keep leading the way by publishing our annual compliance report on our policy for implementing the WHO Code on the Marketing of Breastmilk Substitutes. This report provides insight on Nestlé' robust WHO Code compliance system and highlights that when cases of non-compliance are discovered Nestlé takes swift actions to address them.

Sharing nutrition insights

We can help promote healthy diets and lifestyles by sharing information and guidance on to achieve a balanced diet, age-appropriate portions and nutritious home cooking.

Tapping into the cultural zeitgeist

In December 2021 we launched our health science podcast, 'Nutrition Unlocked'. Sponsored by Nestlé Health Science, special guest experts from academic and research institutions talk through some of the latest advances in nutrition knowledge, with tips, tricks and insights into improving nutrition and leading healthier lives, as well as giving a glimpse into the future of each subject. Topics so far have examined food allergies and the microbiome.

Supporting young chefs to think more healthily

The Nestlé Professional Team – our division that works with the foodservice industry – has initiated a collaboration to promote healthier diets and lifestyles with students from the Culinary Arts Academy in Switzerland. The academy is one of the world’s top culinary schools, and we used our expertise in nutrition and sustainability to set this next generation of chefs a variety of creative cooking challenges. The team has also published a booklet about sustainability for children called 'Healthy Food for the Future'.

nutrition knowledge used throughout brands
Creating Shared Value and Sustainability Report