November 2020If the world around us is rapidly changing, certain things remain a constant. Our love of coffee is one of them. A grounding ritual at the heart of our day.
Coffee continues to be one of the most consumed beverages worldwide, with its appeal cutting across cultures and generations. Here we take a look at some of the trends that are shaping our coffee drinking habits.
In search of some excitement in your coffee?
We are more curious about coffee now than ever before. Many of us are keen to expand our sensory horizon, experimenting with new flavors and new ways of drinking. Just as a wine connoisseur might expect nuanced grapes and flavor profiles, many of us appreciate the opportunity to sample different methods and rarer beans.
Nescafé Classic Black Roast Instant Coffee takes your senses to new heights. It is made from beans roasted for longer to develop a new level of darkness, richness and intensity in both flavor and aroma.
Nespresso single-origin coffees are a coffee aficionado's dream come true: all sourced from remote coffee farming regions. The Nespresso's Reviving Origins Program is reinvigorating coffee farming in areas where it was on the brink of extinction.
Focused on your wellbeing?
As we focus increasingly on our wellbeing, why not look for ways to add some virtue into our daily treats.
A perfect example of this is the new Starbucks at-home coffee blends series, available in the U.S. They incorporate essential vitamins and golden turmeric, an ancient Indian spice with powerful antioxidant and anti-inflammatory properties.
Stuck at home? We'll bring the joys of the café to you…
Whether we like it or not, 2020 has found a lot of us spending more time at home than ever before. This has often meant missing out on 'the usual' from our daily trip to our favorite coffee shop.
The at-home Starbucks Cappuccino and Latte instant mixes have allowed us to enjoy signature Starbucks favorites in an easy-to-make soluble format. Plus, the Starbucks' flavored creamers provide that extra touch of indulgence that you usually associate with a trip to the café. Alternatively, you could opt for Nescafé Gold ready-to-use instant mixes for your 'treat yourself' moment. They come in flavors like Salted Toffee & Macadamia Mocha or Caramelized Honey Latte.
In the U.S. the Chameleon Cold-Brew brings cold brew coffee - once considered the preserve of adventurous coffee shops – right to our working-from-home set ups. It comes in a variety of formats, from ready-to-drink cans to bottles and concentrates.
When we don't have the time to brew a pot of coffee, Nescafé Azera compostable coffee bags contain roast and ground beans and work just like a tea bag. Perfect for rustling up between Zoom calls.
Making the move to plant-based?
Plant-based dairy alternatives are becoming increasing popular. They taste great and often come with a favorable environmental footprint. Whilst some of us are exploring a full shift to veganism, others are looking for opportunities to make small changes in our diet that can have a positive impact on our health and the environment.
Nescafé latte instant mixes are created with almond, oat and coconut blended with 100% Arabica coffee beans. They are the first-ever non-dairy soluble coffee lattes and are certified by the Vegan Society.
Starbucks Non-Dairy Creamers, available in the U.S., are crafted with a blend of almonds and oats, and are available in caramel and hazelnut. With treats like these, all of a sudden plant-based alternatives can complement the perfect coffee.
Concerned about the planet?
As global warming and biodiversity loss continue to capture headlines, we are all paying increasing attention to the way that products are grown.
A coffee sustainably produced is a coffee that tastes better – this is the Nestlé motto. In September 2020 Nespresso committed to a goal of ensuring that every cup of coffee, both at-home and for professional customers, is carbon neutral by 2022.
We have also teamed up with a number of civil society organizations to reach our goals. Whether that be training coffee farmers on sustainable farming practices; developing new coffee varieties that provide better yield and greater resistance to disease; or championing gender equality.
We are also using technologies such as blockchain to enable better visibility of the entire coffee value chain. Just like with our Zoégas coffee brand in Sweden. Via a QR code displayed on packaging, you can trace the coffee back to its origin, access information on coffee farmers, the time of harvest, roasting period, and shipping certifications.
We love coffee as much you do and we will continue to keep our finger on the pulse of the latest trends, bringing you the very best of what coffee has to offer.