The Nestlé logo evolution
Henri Nestlé was one of the first Swiss manufacturers to build up a brand with the help of a logo.
The original Nestlé trademark was based on his family's coat of arms, which featured a single bird sitting on a nest. This was a reference to the family name, which means ‘nest’ in German.
Henri Nestlé adapted the coat of arms by adding three young birds being fed by a mother, to create a visual link between his name and his company’s infant cereal products. He began using the image as a trademark in 1868.
Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide, in a modified form.