Cereal Partners Worldwide
Established in 1990, Cereal Partners Worldwide is a long-standing partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW employs 4,000 employees and is present in 130 markets.
CPW is a leading global breakfast cereal company behind some of the world’s most iconic breakfast cereals brands – think Nesquik, Cheerios, Fitness and Chocapic to name just but a few.
At CPW, breakfast is a big deal. We believe a good breakfast is more than just a good start to your day – it’ also the foundation for a healthier life. We believe everyone should benefit from the goodness of cereals – our portfolio reflects that, with our 50 different brands catering to all ages and lifestyles. At CPW, we strive to make breakfast even better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
For more than a decade, we have worked on reformulating our global product portfolio, increasing the ingredients and nutrients essential to a balanced diet such as whole grain and fibre, while reducing ingredients like sugar and sodium. We have also launched organic versions of Chocapic, Nesquik and Cheerios.