Provide meaningful and accurate environmental information and dialogue
Promoting sustainable consumption
Our products are used by millions of consumers – and that gives us the chance to communicate important information about sustainability.
Why it matters
Product information can help consumers behave more sustainably, for example by recycling more or using less energy. Our international scale and reach give us direct access to millions of people, enabling us to share information that could make a positive difference on a global scale.
As well as engaging with international partnerships to promote sustainable consumption, we’re also using our own packaging as a great way to encourage people to recycle more and use less energy.
What we are doing
Working with our partners, we’re promoting sustainability worldwide.
Improve the availability and consistency of fact-based environmental information for consumers on our digital and other channels.
Our result: 15% increase in availability and consistency of fact-based environmental information for consumers on packaging, brand websites and corporate websites.
Making big changes at a food-system level with FReSH
As part of the FReSH initiative, we have helped created a toolkit to encourage sustainable consumption. A collaboration between FReSH and KU Leuven University, the project looked at how the Mexican food system works, to help understand where there is the most potential to make successful interventions. In October 2018, FReSH published the toolkit, a holistic assessment of food system activities and their outcomes.
Bringing color to the table with plant-based foods
To fully understand the environmental impact of its products, and where it can make the biggest difference, our brand Garden Gourmet created life-cycle analysis (LCA) studies for two products. They collected large amounts of data from all parts of the value chain, including ingredients, manufacturing and packaging, and fed it into eco-design tool EcodEx. The LCAs then went through a third-party critical review by Quantis.
The results clearly showed where Garden Gourmet can best focus its sustainability efforts. In particular, the LCAs revealed the large impact animal-based ingredients, like eggs, have on the environment. Using this information, the brand aims to focus on vegan options in the future.
Making coffee that bit more personal
Launched on International Coffee Day 2018, Grown Respectfully tells the stories of the real-life farmers who have signed up to the Nescafé Plan. By using channels including video and product packaging, the program will explore the work of the farmers who grow our coffee. Through the program, we aim to bring consumers closer to the people responsible for getting their favorite drink from the farm to the table.
Watch Grown Respectfully’s video manifesto:
Identifying the impacts of food waste
In 2018, Nestlé and WRAP published a paper aimed at changing the focus around food loss and waste from tonnes of consumer food waste to nutrients lost and the environmental impact. We analyzed data from the UK, which has the most detailed, directly measured data for domestic food waste, including the exact types of food. This enables the nutrients in the waste to be calculated, as well as the effect on the environment.
Our analysis showed that 42 daily diets were discarded per capita per year, with the most wasted nutrients being vitamin B (160 days lost per capita per year), vitamin C (140 days) and thiamin (130 days). Substantial losses for under-consumed nutrients in the UK were also found, especially calcium, food folate and fiber. Meanwhile, the greenhouse gases associated with edible household food waste were calculated to be 20.4 million tonnes CO2eq per year – equivalent to 6.7 million standard car journeys of of 10,000 km each. The largest contributors to environmental impacts were wasted meat and fish. There were also impacts on freshwater consumption, nonrenewable resource depletion and biodiversity.
Our research shows that there are areas where interventions preventing food waste and promoting healthy eating could work together. The results can help with developing communication-based interventions on food waste and diet, and could also inform further innovations from food manufacturers, retailers, governments and NGOs, such as supplying recipes, new product ideas for highly wasted foods, packaging and pricing.