Improve packaging performance

Our commitment: Improve the environmental performance of our packaging



Our commitment: Improve the environmental performance of our packaging

Using less material and recycling more

Packaging is crucial for protecting foods and beverages, preventing food waste, and providing important information for individuals and families. We work to optimise our packaging to minimise resource use; use more materials from sustainably managed renewable resources; support initiatives to recycle or recover energy from used packaging; and use recycled materials wherever there is a clear environmental benefit and it is appropriate.

Our global vision

Our vision is that none of our packaging, including plastics, ends up in landfill or as litter.

Our global ambition

Our ambition is that 100% of our packaging is recyclable or reusable by 2025.

Transforming the plastics economy

We have an existing target to reduce the amount of packaging we use by 140,000 tons by 2020 (on a 2015 baseline), and to continuously improve the environmental performance of our packaging.

However, we recognise that much more needs to be done to develop a circular economy for plastics, and to prevent packaging ending up as litter. In order for us to address this, we need to work together with others. We are therefore committed to:

  • Playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where we operate
  • Working with value chain partners and industry associations to: explore different packaging solutions to reduce plastic usage; facilitate recycling; and develop new approaches to eliminate plastic waste
  • Labeling our plastic product packaging with recycling information to help consumers dispose of it in the right way
  • Promoting a market for recycled plastics by continuing to increase the proportion of recycled plastics in our packaging

Progress against our objectives


Our objectives Our results

By 2017/By 2020: Continue to systematically analyse and optimise our packaging portfolio, avoiding the use of at least 100 000 tonnes of packaging material from 2015 to 2017 and at least 140 000 tonnes from 2015 to 2020.

By 2020: Drive alliances with relevant stakeholders to address packaging waste management and marine littering in 10 relevant markets.

22 558 tonnes of packaging avoided since 2015, saving CHF 29.3 million.

Four markets covered by ongoing projects and collaborations.