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Inspiring people to lead healthier lives

For individuals and families

Malnutrition comes in many forms: under-nutrition, obesity or being overweight, and micronutrient deficiencies. Combating malnutrition remains one of the greatest global health challenges. We encourage balanced diets, healthy hydration and active lifestyles.

Creating shared value...

For society

We can improve health by promoting balanced diets, age-appropriate portions and home cooking. This has the potential to reduce the number of noncommunicable diseases around the world.

For our business

By making sure our brands provide healthy recipes, clear nutrition information and portion guidance, we build trust with our consumers.

Our approach

Our purpose is to enhance quality of life and contribute to a healthier future. With our partners around the world, we’re promoting balanced diets, guidance on age-appropriate portions and home cooking. We also provide clear nutritional information and easily understandable guidance on-pack and in our marketing communications. And through our brands, we promote activities and sports programs that inspire people – especially children – to eat well and exercise more.

Why it matters

The link between noncommunicable diseases and malnutrition in all its forms is well established. More than 1.9 billion adults are overweight, and 41 million children are overweight or obese, raising the risk of dying from heart disease, stroke, diabetes and some cancers (WHO). At the same time, around 45% of deaths of children aged under 5 are linked to under-nutrition.

For many of us, finding the time to eat well isn’t always easy. People increasingly consume food on the go or prepare convenience meals. And even when people do try to eat healthily, they are faced with conflicting nutritional advice and confusing labels.

Our contribution

In line with the UN SDGs covering zero hunger, good health and reduced inequality, we’re helping individuals and families throughout their lives, from conception to old age. We work with our many partners around the world to promote balanced diets, age-appropriate portions, home cooking, improved nutritional awareness and healthier lifestyles.

Our work on inspiring people to lead healthier lives contributes to SDGs 2, 3, 5, 10, 12 and 17.


Our material issues are those that have the most impact on the economy, society and the environment. See how we map our material issues to the UN SDGs (pdf, 537Kb)

From conception to old age, we’re helping millions of people to eat well and exercise more.

See our commitments


Our achieved commitment


Market to children only choices that help them achieve a nutritious diet
In 2017, we achieved this goal and it’s now embedded in how we do business.

Find out more

CSV - Linkbox - Helping children live healthier lives
CSV - Linkbox - Helping children live healthier lives

How we're inspiring healthier lives

Our 2030 ambition is to help 50 million children lead healthier lives.

Download our Creating Shared Value report