Leverage our marketing efforts to promote healthy cooking, eating and lifestyles
Marketing healthy choices
As a responsible foods and beverages manufacturer, we put our expertise and global marketing reach to good use. We promote healthy living choices to those we touch.
Why it matters
A company the size of Nestlé interacts with billions of individuals and families every day, with our products, services and communications. We want to put our expertise and global reach to good use, inspiring consumers to cook at home, eat a balanced diet and exercise more.
We want to make a difference where we can. That means marketing healthy choices in an engaging way, like getting healthy living advice to families through our partnership with Tembo, or through the local web series Yelo Pèppè in Central and West Africa.
What we are doing
We are focusing on delivering communication, information and knowledge on good nutrition.
Double the outreach of our efforts to promote healthy cooking and eating and healthy lifestyles for individuals, families and their pets.
Our result: In 2018, we increased the amount of marketing expenditure spent on healthier categories by 30% (compared to 2016), to promote healthier cooking, eating and lifestyles among individuals and families.
Maggi promotes healthy home cooking in new online series
Aligned with one of its Simply Good commitments – to raise awareness and contribute to education on healthy lifestyles, cooking and nutrition – Maggi has launched a new online video series, Yelo Pèppè. This 13-week nutrition education series celebrates contemporary African cuisine and highlights the many challenges that modern families face in trying to balance healthy diets and the demands of modern life.
A collaboration with YouTube and Ghanaian director and screenwriter Shirley Frimpong-Manso, the weekly program is an original and compelling way to show that healthy cooking can be both exciting and delicious.
We want to communicate with more than 10 million people about the importance of eating nutritious foods, living healthy lifestyles and increasing wellbeing of the family.Dominique Allier, Business Executive Officer, Culinary, Nestlé Central & West Africa
The program, available on Maggi’s YouTube channel, also allows viewers to access recipes and nutrition tips developed with the help of Nestlé nutritionists.
Making weeknight cooking easier in Australia
In Australia, Maggi aims to make weeknight cooking achievable through its marketplace line of stir-fry mixes. See our video for a taste of the fresh herbs and spices we use in our mixes.
How mobile technology is helping us get healthy eating advice to families in East Africa
We’re partnering with Tembo Education to send nutrition-based knowledge to people in East Africa through their phones.
Created through a challenge on our open innovation platform [email protected]é, the project aims to help children get the best possible start in life by sending parents regular customized lesson plans and tips.
We believe technology can help us crack some of the world’s most stubborn health challenges. By taking advantage of East Africa’s high levels of phone connectivity – around 80% – our collaboration with Tembo aims to make an impact on the region’s challenges with malnutrition. In Kenya alone, there are around 73 000 severely malnourished kids. By addressing this problem on a direct, personalized level, this project could even save lives.
Mobile is without a doubt the most utilized communication platform in the world – it’s only right that organizations start to use the platform to reach those who need help the most. In no area is this more critical than in the education of the region’s young children. Parents need to be involved in their children’s education – the mobile is the perfect portal to enable them to do so.Phil Michaels, founder and CEO, Tembo Education
Through Nestlé for Healthier Kids, we aim to help 50 million children lead healthier lives by 2030. Our project with Tembo will bring us a little closer to that goal.