Empower parents, caregivers and teachers to foster healthy behaviors in children
We believe children who lead healthy, active lifestyles are more likely to grow into fit and healthy adults. We complement the latest public health data with our own extensive and long-standing nutrition and scientific knowledge to develop programs that help parents and caregivers give kids the best start in life.
Demonstrating our commitment
Key to establishing lifelong healthy habits is getting kids excited about nutrition. We engage millions of children with fun, interactive education materials, as well as reaching caregivers through public communications. Throughout the COVID-19 pandemic, we have brought more teaching modules online so that children can continue to receive nutritional information as they learn from home.
We have a long-standing commitment to promoting healthy behaviors in children. Initially, our efforts to improve childhood nutrition were launched under two initiatives. The introduction of Nestlé for Healthier Kids brought it all under one umbrella, increasing our global reach to support over 79.33 million children to date.
Reshaping online education in Australia
We want to support more children to live healthier lives, which is why we make nutrition information as accessible as possible. In 2020, Nestlé Australia began updating its entire online Nestlé for Healthier Kids school program, bringing nutrition education to more children across the country.
The refreshed site, called ‘The Good Village’, is an interactive learning experience that is teacher-friendly, student-led and aligned with the Australian Health and Physical Education Curriculum and the sustainability cross-curriculum priority area. Lesson plans, worksheets and videos will bring health and nutrition to life, while a new section will focus on sustainability with activities on things such as recycling and creating art with natural materials.
We are making nutritional information more accessible to children across the globe, with similar upgrades to our online platforms in Peru and India.
Getting children excited to #cooktogether
Research shows that children who help prepare meals are likely to eat more fruits and vegetables (Public Health Nutrition (pdf, 108Kb)). We have been calling for meal preparation to be transformed into a family affair through our social media campaign #cooktogether, which was launched in 2019. By the end of 2020, the campaign had reached over 100 million parents.
During the COVID-19 pandemic, this message has been particularly important as more people stay home amid local restrictions and school closures. In response, we expanded our program to 35 markets, engaging over 350 million parents in the #cooktogether movement by December 2020.
Supporting healthy starts with Baby & me
Supporting the first 1000 days of life is fundamental to raising healthy children. In recognition of this, our Nestlé Baby & me platform offers new families personalized nutrition services and parenting tips, from conception to a child’s second birthday. The Nutrition Program section is an interactive e‐learning course, providing new parents with simple, practical advice on nutrition and feeding.
Currently, nearly 13.6 million parents across 50 countries are registered with Nestlé Baby & me, giving more children a head start to a healthy life.