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Offering portion guidance

  • Our commitment
    Offer guidance on portions for our products
    Portion guidance

Why it matters

Globally, there is a lack of understanding about what a good food portion looks like. Although sizes in general are increasing, intake of nutrient-rich foods such as vegetables and whole grains are simultaneously declining – which can contribute to adverse health outcomes (Cochrane).

We are well placed and committed to contributing to solutions through our Nestlé Portion Guidance initiative, designed to help consumers make informed food choices as part of a balanced diet.


What we are doing

In 2019, we continued to implement our Nestlé Portion Guidance initiative to engage consumers on considering responsible portions. Read more about it in our 2019 progress report.

By 2020

Continue providing guidance on portions globally on all children’s and family product packs and add frequency of consumption indications on relevant products

By 2020

Extend our guidance on portions to our consumer recipes, and relevant teenager and adult products

By 2020

Gradually increase the proportion of guidance on portions provided through product form, pack design, serving device or dispenser to make it even more intuitive than on-pack messaging

Demonstrating our commitment

Partnering for portion sizes in Australia

In Australia, we are chairing an Industry Best Practice Guide Working Group (The Guide), as part of the government’s Healthy Food Partnership strategy. This partnership is a collaborative effort between the Australian government, the public health sector and the food industry. It is proposed that the working group will support food companies in incorporating nutrition information as a key driver in labeling decisions regarding the size of servings and the size of food and drinks offered. The aim of The Guide is to cooperatively tackle the problems of overweight and obesity by encouraging healthy eating and empowering the industry to make positive changes.


portion guidance

Download our Creating Shared Value Progress Report

See performance and reporting
Creating Shared Value Progress Report