Creating shared value
To secure food for future generations, we need to play our part in alleviating rural poverty and building sustainability into agriculture.
For our business
We aim to use only ingredients that meet our robust quality standards and that are sustainable in the long term. That builds trust in our brands and ensures our products align with consumer values.
Why it matters
Many modern societies are far removed from the farmers who grow the food that nourishes them. Yet countless farmers struggle to earn a living income compared with people in cities. This economic disparity forces many farmers to make hard choices – from needing their children to help on the farm, adversely affecting their schooling, to being unable to afford healthy diets.
These challenges of rural poverty mean that young people are discouraged from following careers in agriculture and that farming populations are aging. As the world’s biggest food company, we can support agricultural communities in making changes that can help enhance rural prosperity.
Enhancing rural development and livelihoods
Demonstrating our commitment
We have developed support strategies that meet the specific needs of our farmers. Using regenerative agriculture practices and an integrated approach, we are helping farmers create resilient agricultural businesses with sustainability at their core.
This work has meant that more farmers are earning a living wage, more ingredients are responsibly sourced and human rights are more deeply embedded into agricultural supply chains. Most importantly, we have set new global standards showing that when businesses commit to doing the right thing, lives can change.