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Creating shared value

For society

To secure food for future generations, we need to play our part in alleviating rural poverty and building sustainability into agriculture.

For our business

We aim to use only ingredients that meet our robust quality standards and that are sustainable in the long term. That builds trust in our brands and ensures our products align with consumer values.

Why it matters

Many modern societies are far removed from the farmers who grow the food that nourishes them. Yet countless farmers struggle to earn a living income compared with people in cities. This economic disparity forces many farmers to make hard choices – from needing their children to help on the farm, adversely affecting their schooling, to being unable to afford healthy diets.

These challenges of rural poverty mean that young people are discouraged from following careers in agriculture and that farming populations are aging. As the world’s biggest food company, we can support agricultural communities in making changes that can help enhance rural prosperity.

Enhancing rural development and livelihoods

90 %


Demonstrating our commitment

We have developed support strategies that meet the specific needs of our farmers. Using regenerative agriculture practices and an integrated approach, we are helping farmers create resilient agricultural businesses with sustainability at their core.

This work has meant that more farmers are earning a living wage, more ingredients are responsibly sourced and human rights are more deeply embedded into agricultural supply chains. Most importantly, we have set new global standards showing that when businesses commit to doing the right thing, lives can change.


To regenerate our food system, people need to be put at the center, so that rural development and livelihoods of the millions of people that grow our food can be improved.

Antonia Wanner Group Head of ESG Strategy and Deployment


Our contribution to the UN SDGs

Our work on enhancing rural development and livelihoods contributes to the following SDGs:

SDGs 1, 2, 3, 4, 5, 6, 8, 9, 10, 12, 14, 15, 16 and 17

How we map our material issues to the UN SDGs.