Offering tastier and healthier choices
Around the world, about 2 billion people lack essential micronutrients in their diet, leading to major health problems. At the same time, nearly one-third of the world’s population is overweight. We want to contribute to a healthier world by creating nutritious options that are both tasty and convenient. We do this by leveraging our R&D network, nutrition expertise and collaborations with governments and public health authorities.
Creating shared value...
By making it easier to eat and drink nutritious foods and beverages, we’re part of the effort to move us all toward a healthier world.
For our business
The market for healthier foods and beverages is growing. With nutrition, health and wellness (NHW) at the core of our strategy, we adapt our products and beverages to meet evolving consumer needs.
We want to make a meaningful impact and to move fast to get healthier versions of existing products on the shelf and to the consumer. However, we have to take the time to get it right. If the new, healthier version doesn’t taste good, consumers will simply buy a less nutritious alternative that better suits their tastes.
Why it matters
Around the world, about 2 billion people lack essential micronutrients in their diet (Global Nutrition Report). Our own studies strengthen existing, independent evidence that children around the world don’t consume enough whole grains or vegetables, or have sufficient calcium and vitamin D in their diets. The elderly and people living with severe intolerances are also vulnerable to poor nutrition.
Millions of people overconsume foods and beverages high in sugars, salt and fat, contributing to a rapid rise in noncommunicable diseases such as type 2 diabetes and obesity. On the other hand, demand for organic products without artificial colors and flavors is growing, as is the market for vegetarian options and healthier foods.
The UN Sustainable Development Goals (SDGs) present a unique opportunity for tackling the underlying causes of malnutrition on a global scale. We are contributing to the goals by working with partners to help address all forms of malnutrition and encourage healthy diets. To do so, we’re continuing to develop and launch more nutritious foods and beverages as well as more sustainable products, simplify ingredient lists and remove artificial colors, while adding micronutrients where they are deficient in local populations. We are also committed to reducing the amount of sugar, sodium and saturated fat in our products, in line with the World Health Organization’s (WHO) recommended intake levels.
Our work on offering tastier and healthier choices contributes to SDGs 2, 3 and 17.
Our material issues are those that have the most impact on the economy, society and the environment. See how we map our material issues to the UN SDGs (pdf, 600Kb)
Our 2030 ambition is to help 50 million children lead healthier lives.