Simplify our ingredient lists and remove artificial colors
Simplifying ingredient lists
Consumers want to know what’s in the foods and beverages they eat and drink, and it’s our job to ensure they’re able to recognize and understand the ingredients on our product labels.
Why it matters
Consumers increasingly expect to know what is in the foods and beverages they buy. They want to be able to recognize the ingredients listed on the label for a variety of reasons, such as ensuring that the content is nutritious, that it fits a lifestyle or health concern, or that it is sustainably manufactured. This means providing simple, clear information about our products, and removing unfamiliar ingredients from our recipes.
We’re shifting our focus to ‘kitchen cupboard’ ingredients. This means removing unfamiliar ingredients from our product recipes and putting in the kinds of ingredients people know and recognize.
What we are doing
Across our product portfolio, we’re making our ingredient lists simpler and easier to read.
Continue removing unfamiliar ingredients.
Our result: We’re transforming our culinary products by simplifying recipes, and replacing ingredients that consumers don’t easily recognize.
How we created a new chocolate with no additional flavor or coloring
In 2018, we launched a Ruby chocolate version of the four-finger KitKat in the UK.
Ruby is a fourth chocolate flavor after dark, milk and white. With an intense berry-fruitiness taste without the addition of any flavor or color, it has been attracting interest from chocolate connoisseurs throughout the world since its announcement in September 2017. It was first launched in Japan and Korea early in 2018.
Developed in collaboration with Swiss chocolatier Barry Callebaut, the launch of Ruby chocolate KitKat demonstrates Nestlé’s commitment to developing new, innovative products without the use of artificial ingredients.
Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.Alex Gonella, Marketing Director, Confectionery, Nestlé UK
Celebrating International Chefs Day by helping kids eat healthily
On International Chefs Day 2018, we teamed up with Worldchefs to encourage kids to think about what they want to be when they grow up, and how healthy eating can help them get there.
More than 4000 chefs from Worldchefs and Nestlé Professional team up every year to provide fun-filled healthy eating workshops for kids. In 2018, the campaign reached over 27 000 children in 64 countries. With these workshops, we want to make an even bigger difference as we progress towards our goal of helping 50 million children live healthier lives by 2030.
On October 19, we also announced Nestlé Professional’s Chef’s Pantry initiative, which simplifies recipes to reflect the kinds of ingredients out-of-home professionals use. Through this, we aim to make it easier for people eating out of home to eat nutritiously too.
How we made our recipes simpler and more natural
We want to make our products healthier and our ingredient lists more understandable for individuals and families. Since 2014, we’ve been looking at reducing the total number of ingredients in our products and removing items, like ribotides, preservatives and polyol, which consumers may perceive negatively.
In Europe, we updated the recipes of our popular Nesquik breakfast cereals, replacing artificial flavors with natural ones, removing ingredients like dextrose, trisodium phosphate and palm oil, and making the recipe a bit simpler by taking out rice and using just one type of cocoa powder. By bringing our ingredient list from 13 items to eight, we improved the overall nutritional profile of the cereals and boosted the amount of whole grain. Most importantly, all of our decisions were based on the responses of parents and kids to the new recipes. Our Maggi Onion Soup also got a much-simplified ingredient list in 2018, including the removal of ingredients customers were unfamiliar with, such as taste enhancers.
We also reformulated our hugely popular Nesfit drinks by removing artificial ingredients and increasing the amount of whole grains and fibers. Their listed ingredients were reduced from 16 items to 10, and our tests have found that customers like them just as much as before.