Simplifying ingredient lists

Our commitment: Simplify our ingredient lists and remove artificial colours

ingredients

Focusing on authentic ingredients

Consumers increasingly want to know what is in the foods and beverages they buy and to be able to clearly identify each ingredient listed on the food label. New trends have reinforced the demand for simplicity, transparency, authenticity and higher quality ingredients.

Progress against our objectives


Our objectives Our results

By 2020: Remove all artificial colours from our products.

By 2020: Continue removing unfamiliar ingredients.

5.6% decrease in purchased artificial colours based on tonnage in 2017.

Consumers identified lists of ingredients that they want less of in our products.